--- title: "17:29 ETFree People to Collaborate with Rusty this July" type: "News" locale: "en" url: "https://longbridge.com/en/news/293076602.md" description: "Free People announced its first collaboration with surf brand Rusty, launching a limited-edition vintage surf-inspired capsule collection of twelve styles. Available July 8th on Freepeople.com and select US stores, the line includes board shorts, hoodies, swimwear, and accessories blending Free People's aesthetic with Rusty's heritage. A community surf class will celebrate the launch in Stone Harbor and Palm Beach." datetime: "2026-07-17T21:31:53.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/293076602.md) - [en](https://longbridge.com/en/news/293076602.md) - [zh-HK](https://longbridge.com/zh-HK/news/293076602.md) --- # 17:29 ETFree People to Collaborate with Rusty this July _This limited edition surf centric capsule introduces twelve exclusive styles available on FreePeople.com and in select store locations._ , /PRNewswire/ -- Free People is excited to announce its first-ever collaboration with alternative surf lifestyle brand Rusty. The partnership features a vintage surf–inspired capsule blending Free People's aesthetic with Rusty's surf heritage. Rusty was born in Southern California in the late 1980s, when legendary shaper Rusty Preisendorfer glassed the first R-dot onto a handcrafted surfboard. Built on a foundation of creativity, individuality, and resilience, the brand emerged from a community of surfers, skaters, musicians, and artists who challenged convention. Today, Rusty honors that heritage while inspiring a new generation to embrace self-expression, adventure, and life lived unapologetically. **THE COLLECTION **The collection is crafted with influences from vintage surf culture and a free-spirited, adventure-driven approach to style - The **Turn It Up Long Board Short** ($118) features a fixed waist, capri-length silhouette, and an allover floral motif that channels retro-inspired surf style. - The **Charging Free Long Board Short** ($98) is designed with a fixed waist and classic knee-length fit, offering a timeless take on the traditional board short. - The **Getaway Board Short** ($78) features a relaxed pull-on design with an interior drawstring and a shorter silhouette for easy, everyday wear. - The **After Sun Fleece Hoodie** ($128) is crafted in an oversized fit, making it the perfect layering piece for cool mornings and post-surf evenings. - The **Vacay Rashie** ($98) is a short-sleeve pullover rash guard designed to pair effortless style with functional coverage. - The **Vacay Booty Bottom** ($78) features a pull-on silhouette with adjustable side tie details for a flattering, beach-ready fit. - The **Low Key Romper** ($118) is crafted from lightweight neoprene, blending comfort with a sporty, surf-inspired aesthetic. - The **Paradise Hotel Bikini Top** ($78) features adjustable tie closures at the neck and back, finished with beaded details for a playful, elevated touch. - The **Paradise Hotel Bikini Bottom** ($78) is designed with adjustable side ties and coordinating beaded accents for a customizable fit. - The **Dad Cap** ($48) features a short brim, taller crown, garment-washed finish, and a printed interior for a vintage-inspired finishing touch. The Free People x Rusty collaboration will be sold at Freepeople.com and select free-est store locations in the US starting July 8th. To celebrate the launch, Free People will host a community surf class with gifted capsule products in Stone Harbor and Palm Beach. **WHAT:** Free People x Rusty Collaboration **WHEN**: Friday July 10th, 2026 **WHERE**: Freepeople.com and select store locations **CONTACT:** McKenzie Yard, \[email protected\] **ABOUT FREE PEOPLE **Free People is a global women's lifestyle brand, defined by creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories, and beauty and wellness. The Philadelphia-based retailer is available via global, UK and French sites, top department and specialty stores, as well as via Instagram and TikTok. SOURCE Free People ### Related Stocks - [URBN.US](https://longbridge.com/en/quote/URBN.US.md) ## Related News & Research - [Stocks See Support as Weak US Economic Reports Curb Fed Rate-Hike Expectations](https://longbridge.com/en/news/295946665.md) - [12:00 ETSanrio's® Kuromi™ Collaborates with Global Pop Sensation KATSEYE for Multi-Category Capsule Collection Launching Exclusively at Target](https://longbridge.com/en/news/295428851.md) - [Who really needs a cocktail robot?](https://longbridge.com/en/news/295817655.md) - [NVIDIA Says ‘Free AI’ Is Great For Chips — Jensen Huang’s Open-Source Bet Could Fuel GPU Demand](https://longbridge.com/en/news/295934855.md) - [KOPN: Q2 revenue up 51% year-over-year, with major MicroLED and FPV milestones driving future growth](https://longbridge.com/en/news/295461869.md)