---
title: "STOCKS | GU Taps Luxury Designer to Push $18 Jeans Globally"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293080239.md"
description: "GU, the lower-priced brand under Uniqlo owner Fast Retailing Co., is betting a former luxury fashion designer can help make its $18 jeans a global hit, according to Bloomberg."
datetime: "2026-07-17T23:16:37.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293080239.md)
  - [en](https://longbridge.com/en/news/293080239.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293080239.md)
---

# STOCKS | GU Taps Luxury Designer to Push $18 Jeans Globally

GU, the lower-priced brand under Uniqlo owner Fast Retailing Co., is betting a former luxury fashion designer can help make its $18 jeans a global hit, according to Bloomberg.

### Related Stocks

- [9983.JP](https://longbridge.com/en/quote/9983.JP.md)
- [06288.HK](https://longbridge.com/en/quote/06288.HK.md)
- [FRCOY.US](https://longbridge.com/en/quote/FRCOY.US.md)

## Related News & Research

- [Kering Publishes 2026 Half-Year Financial Report Online](https://longbridge.com/en/news/294104225.md)
- [$500,000 Drained From New York Banks in Scam Allegedly Involving City Employees: DOJ](https://longbridge.com/en/news/293781921.md)
- [Artini Holdings publishes 2025-26 annual report](https://longbridge.com/en/news/294343543.md)
- [Douglas Elliman Stock And Manhattan Real Estate Plays Riding Luxury Redevelopment](https://longbridge.com/en/news/293846995.md)
- [LVMH (ENXTPA:MC) Earnings Surprise Keeps Its Valuation Story In Focus](https://longbridge.com/en/news/293983261.md)