--- title: "Can Ulta Beauty (ULTA) Justify Its Valuation As Kelly Garcia Takes Over As CTO?" type: "News" locale: "en" url: "https://longbridge.com/en/news/293088470.md" description: "Ulta Beauty appointed Kelly Garcia as CTO to support its 'Unleashed' tech ambitions. While the stock has risen 6.39% in 30 days, it is down 22.66% year-to-date. Analysts view the stock as 23.5% undervalued with a fair value of $627.25, citing digital infrastructure investments. However, concerns remain regarding rising costs and the upcoming loss of the Target partnership, creating mixed sentiment on whether current valuations are justified." datetime: "2026-07-18T05:13:17.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/293088470.md) - [en](https://longbridge.com/en/news/293088470.md) - [zh-HK](https://longbridge.com/zh-HK/news/293088470.md) --- # Can Ulta Beauty (ULTA) Justify Its Valuation As Kelly Garcia Takes Over As CTO? Ulta Beauty (ULTA) has drawn fresh attention after appointing board member Kelly Garcia as chief technology officer. The move is tied to its Ulta Beauty Unleashed technology ambitions and the stock’s recent strength versus a weaker broader market. See our latest analysis for Ulta Beauty. The appointment of Kelly Garcia as CTO comes as Ulta Beauty’s share price shows mixed momentum, with a 30 day share price return of 6.39% but a year to date share price decline of 22.66%. The 5 year total shareholder return of 40.40% points to a more resilient longer term picture. If this technology pivot has your attention, it may be a good moment to broaden your watchlist and check out 18 top founder-led companies For Ulta Beauty, the question now is whether the recent tech hire and share price rebound justify stepping in at today’s levels, or whether waiting for a potentially cheaper entry makes more sense as valuation comes under the spotlight next. ## Most Popular Narrative: 23.5% Undervalued Ulta Beauty’s most followed narrative points to a fair value of $627.25 against a last close of $479.57, highlighting how future earnings, margins, and discounting assumptions support that gap. > _Enhanced investment in digital infrastructure, including new personalization and automation tools, as well as omnichannel fulfillment with half of e-commerce orders being fulfilled by stores, supports increased e-commerce penetration and customer retention, directly driving growth in revenue and improved operating leverage._ Read the complete narrative. Curious what sits behind that earnings machine Ulta Beauty is building? The narrative focuses on measured revenue expansion, stable profitability, and a richer profit multiple than today. The exact mix of growth, margins, and discount rate is doing the heavy lifting. **Result: Fair Value of $627.25 (UNDERVALUED)** Have a read of the narrative in full and understand what's behind the forecasts. However, Ulta Beauty still faces pressure from rising store and labor costs, as well as the eventual loss of the Target partnership, both of which could weigh on margins. Find out about the key risks to this Ulta Beauty narrative. ## Another View on Ulta Beauty Valuation The most popular Ulta Beauty narrative leans on analyst earnings forecasts and a higher future P/E to argue the stock is 23.5% undervalued. Yet on today's numbers, the P/E of 17.3x sits above an estimated fair ratio of 16x, hinting at less obvious upside and more multiple risk if sentiment cools. For investors, that contrast between a richer current P/E and a lower fair ratio raises a simple question: is the Ulta Beauty story strong enough to stop the market drifting back toward that fair ratio over time? See what the numbers say about this price — find out in our valuation breakdown. NasdaqGS:ULTA P/E Ratio as at Jul 2026 ## Next Steps With mixed sentiment around Ulta Beauty’s valuation story, this is a good time to review the numbers yourself, compare the upside and risks, and see why some investors are focusing on 3 key rewards ## Looking for more investment ideas beyond Ulta Beauty? Do not stop your research with Ulta Beauty. Broaden your opportunity set with fresh stock ideas tailored to different goals, risk levels, and income needs using the Simply Wall Street Screener. - Target potential upside in quality companies trading below their estimated worth by checking 47 high quality undervalued stocks. - Strengthen your income stream by reviewing companies with reliable payouts through 8 dividend fortresses. - Prioritize resilience and capital protection by focusing on companies highlighted in 84 resilient stocks with low risk scores. _This article by Simply Wall St is general in nature. **We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.** It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned._ ### **New:** AI Stock Screener & Alerts Our new AI Stock Screener scans the market every day to uncover opportunities. • Dividend Powerhouses (3%+ Yield) • Undervalued Small Caps with Insider Buying • High growth Tech and AI Companies Or build your own from over 50 metrics. Explore Now for Free ### Related Stocks - [ULTA.US](https://longbridge.com/en/quote/ULTA.US.md) - [TGT.US](https://longbridge.com/en/quote/TGT.US.md) ## Related News & Research - [What to Expect From Ulta Beauty’s Q2 2026 Earnings Report](https://longbridge.com/en/news/293941254.md) - [Pacsun, Ulta Beauty debut curated beauty collaboration](https://longbridge.com/en/news/294090721.md) - [11:18 ETPatchology Introduces good day by patchology, A New Mood-Boosting Skincare Collection Available Exclusively at Ulta Beauty](https://longbridge.com/en/news/293952072.md) - [How Investors May Respond To Bath & Body Works (BBWI) Localized Brazil Launch And Viva Collection](https://longbridge.com/en/news/293850822.md) - [08:40 ETCanopy Expands Retail Footprint With Nationwide Ulta Beauty Launch, Bringing Healthy Home Wellness To More Consumers](https://longbridge.com/en/news/293934363.md)