Baosheng Media Signs MOU to Build AI Marketing Platform for China’s Scenic Areas

An announcement from Baosheng Media Group Holdings ( (BAOS) ) is now available.

Baosheng Media Group Holdings Limited, a Nasdaq-listed Chinese online marketing firm specializing in AI-driven short-form video and social-media campaigns, is pushing deeper into artificial intelligence to diversify revenue and extend its technology into new verticals. Its proposed BAOS AI platform aims to support high-margin SaaS subscriptions, virtual human live-streaming systems and bespoke AI projects, underpinning a strategic shift toward AI-native marketing solutions.

On July 15, 2026, Baosheng announced it had signed a non-binding memorandum of understanding with Beijing Zhongcheng Kexin Technology Development to explore a strategic collaboration in the cultural tourism sector. The contemplated partnership would combine Baosheng’s AI marketing tools with Zhongcheng Kexin’s smart scenic-area infrastructure to build an AI full-scenario service and marketing platform for tourist attractions, potentially giving Baosheng a scalable vertical growth pathway and addressing tourism operators’ needs for more efficient traffic acquisition, visitor services and monetization.

While the MOU sets a framework rather than binding obligations and may not lead to a definitive agreement, Baosheng sees cultural tourism as a major new engine for AI-driven revenue alongside its existing short-form video and digital human businesses. Management has outlined internal goals for AI revenue to become a rising share of total sales over the next three years, with replicable, platform-based solutions for scenic areas expected to improve revenue visibility, operating leverage and market recognition of Baosheng’s AI capabilities.