---
title: "Record back-to-school spending meets deep retailer discounts"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293272106.md"
description: "The National Retail Federation forecasts record back-to-school spending, driven by electronics and supplies. Despite families postponing purchases due to expected price hikes, retailers like Walmart, Target, and Kohl's are launching aggressive promotions to attract budget-conscious shoppers."
datetime: "2026-07-21T01:41:47.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293272106.md)
  - [en](https://longbridge.com/en/news/293272106.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293272106.md)
---

# Record back-to-school spending meets deep retailer discounts

Record spending forecast: The National Retail Federation expects back-to-school spending to hit record levels, with electronics leading for college students and shoes and supplies for K–12. Shoppers wait for deals: Nearly half of families have postponed most of their shopping, and over three-quarters expect higher prices for school items this year. Retailers respond: Walmart, Target, and Kohl’s have introduced aggressive promotions to capture budget-conscious customers.

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