--- title: "REG - Diageo PLC - Director/PDMR Shareholding" type: "News" locale: "en" url: "https://longbridge.com/en/news/293317246.md" description: "Diageo PLC announced director shareholding transactions on July 17, 2026. Executive Committee members Hannah Brooks and John O'Keeffe purchased partnership shares and received matching awards under the One World Share Incentive Plan. Brooks bought ADSs at $85.58, while O'Keeffe bought ordinary shares at £15.77. These notifications comply with UK Market Abuse Regulation requirements." datetime: "2026-07-21T09:16:10.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/293317246.md) - [en](https://longbridge.com/en/news/293317246.md) - [zh-HK](https://longbridge.com/zh-HK/news/293317246.md) generator: "portal-rs" --- # REG - Diageo PLC - Director/PDMR Shareholding RNS Number : 2216N Diageo PLC 21 July 2026 Diageo plc LEI: 213800ZVIELEA55JMJ32 Director/PDMR Shareholding On 17 July 2026, the following transactions took place in relation to the One World Share Incentive Plan. 1\. purchase of partnership shares using deductions from salary; and 2\. award of 50% matching shares for every partnership share purchased. The notifications below, which have been made in accordance with the requirement of the UK Market Abuse Regulation, provide further details. James Edmunds Deputy Company Secretary 21 July 2026 1. Details of the person discharging managerial responsibilities/person closely associated a) Name Hannah Brooks 2. Reason for the notification a) Position / status Member of the Executive Committee b) Initial notification / amendment Initial notification 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Diageo plc b) LEI 213800ZVIELEA55JMJ32 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument Identification code American Depositary Shares US25243Q2057 b) Nature of the transaction 1\. Purchase of partnership shares under the One World Share Incentive Plan. 2\. Award of matching shares under the One World Share Incentive Plan. c) Price(s) and volume(s) Price(s) Volume(s) 1. $85.58 0.152 2. Nil 0.076 d) Aggregated information \- Aggregated volume \- Price N/A e) Date of transaction 2026-07-17 f) Place of transaction 1\. New York Stock Exchange (XNYS) 2\. Outside a trading venue 1. Details of the person discharging managerial responsibilities/person closely associated a) Name John O'Keeffe 2. Reason for the notification a) Position / status Member of the Executive Committee b) Initial notification / amendment Initial notification 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Diageo plc b) LEI 213800ZVIELEA55JMJ32 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument Identification code Ordinary shares of 28 101/108 pence GB0002374006 b) Nature of the transaction 1\. Purchase of partnership shares under the One World Share Incentive Plan. 2\. Award of matching shares under the One World Share Incentive Plan. c) Price(s) and volume(s) Price(s) Volume(s) 1. £15.77 9.240 2. Nil 4.620 d) Aggregated information \- Aggregated volume \- Price N/A e) Date of transaction 2026-07-17 f) Place of transaction 1\. London Stock Exchange (XLON) 2\. Outside a trading venue This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END DSHGCGDRXBDDGLB ### Related Stocks - [DGE.UK](https://longbridge.com/en/quote/DGE.UK.md) - [DEO.US](https://longbridge.com/en/quote/DEO.US.md) ## Related News & Research - [REG - Diageo PLC - Publication of 2026 Annual Report and Form 20-F](https://longbridge.com/en/news/296223610.md) - [Diageo cut headcount by ~2K in 2026 to meet cost-cutting goals](https://longbridge.com/en/news/296256287.md) - [Diageo agrees to reformulate India whisky, rum drinks after flavouring breach, sources say](https://longbridge.com/en/news/296125570.md) - [Key facts: LSE:DGE; $2.3B Asahi buy; India relabel; R. Alexandra Keith](https://longbridge.com/en/news/296189282.md) - [REG - Diageo PLC - Director/PDMR Shareholding](https://longbridge.com/en/news/295517836.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**