---
title: "Apple to launch 'Upgrade' device leasing program to spur sales, Bloomberg News reports"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293363179.md"
description: "July 21 : Apple is launching a device leasing program called 'Apple Upgrade' on July 28 in the U.S. to boost sales, Bloomberg News reported on Tuesday, citing people with knowledge of the matter."
datetime: "2026-07-21T15:31:52.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293363179.md)
  - [en](https://longbridge.com/en/news/293363179.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293363179.md)
---

# Apple to launch 'Upgrade' device leasing program to spur sales, Bloomberg News reports

July 21 : Apple is launching a device leasing program called 'Apple Upgrade' on July 28 in the U.S. to boost sales, Bloomberg News reported on Tuesday, citing people with knowledge of the matter.

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