---
title: "Brian Niccol's Starbucks turnaround is quietly working -- even with profit cut in half. The July 29 test comes next."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293391655.md"
description: "Shares sit near a 52-week high even though profit was cut in half last year. Here's what the market sees."
datetime: "2026-07-21T22:25:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293391655.md)
  - [en](https://longbridge.com/en/news/293391655.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293391655.md)
---

# Brian Niccol's Starbucks turnaround is quietly working -- even with profit cut in half. The July 29 test comes next.

Shares sit near a 52-week high even though profit was cut in half last year. Here's what the market sees.

### Related Stocks

- [SBUX.US](https://longbridge.com/en/quote/SBUX.US.md)

## Related News & Research

- [Starbucks raises annual forecasts again as turnaround takes root](https://longbridge.com/en/news/294253948.md)
- [Starbucks is about to report earnings. Here's what to expect](https://longbridge.com/en/news/294250127.md)
- [Starbucks Boosts Full-Year Forecast After Strong Q3 Sales Beat](https://longbridge.com/en/news/294365631.md)
- [Starbucks is becoming cool again. Here's how it pulled off its turnaround.](https://longbridge.com/en/news/294278085.md)
- [Starbucks stock jumps after earnings beat and strong outlook](https://longbridge.com/en/news/294255351.md)