Pirelli partners with Pyrum, Synthos, BASF on Europe tyre-to-tyre recycling initiative

Pirelli has partnered with Pyrum, Synthos, and BASF to launch a European 'tyre-to-tyre' recycling initiative. The program aims to increase recycled content in new tires by collecting end-of-life tires in Germany. Pyrum will produce recovered carbon black and pyrolysis oil via pyrolysis. BASF will process the oil into chemicals using mass balance, while Synthos will convert inputs into ISCC PLUS-certified synthetic rubber, creating a traceable circular loop for Pirelli's production.

Pirelli launched a Europe “tyre-to-tyre” circularity initiative with Pyrum, Synthos, BASF to increase recycled content in new tires. * Program targets lower reliance on virgin raw materials via end-of-life tire collection in Germany from Driver retail sites, motorsport, Breuberg plant scrap. * Pyrum will use pyrolysis to produce recovered carbon black, pyrolysis oil; rCB to replace some virgin carbon black in European production. * BASF will process pyrolysis oil into chemicals such as butadiene, styrene using mass balance; recycled content allocated to ISCC PLUS-certified Ccycled products. * Synthos will convert certified inputs into ISCC PLUS synthetic rubber for high-performance tires, closing a traceable loop back into Pirelli production. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pirelli & C. S.p.A. published the original content used to generate this news brief on July 22, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

Pirelli launched a Europe “tyre-to-tyre” circularity initiative with Pyrum, Synthos, BASF to increase recycled content in new tires. * Program targets lower reliance on virgin raw materials via end-of-life tire collection in Germany from Driver retail sites, motorsport, Breuberg plant scrap. * Pyrum will use pyrolysis to produce recovered carbon black, pyrolysis oil; rCB to replace some virgin carbon black in European production. * BASF will process pyrolysis oil into chemicals such as butadiene, styrene using mass balance; recycled content allocated to ISCC PLUS-certified Ccycled products. * Synthos will convert certified inputs into ISCC PLUS synthetic rubber for high-performance tires, closing a traceable loop back into Pirelli production. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pirelli & C. S.p.A. published the original content used to generate this news brief on July 22, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here