---
title: "Stellantis taps sales veterans to lead Jeep and Ram"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293480018.md"
description: "Stellantis appointed sales veterans Matt VanDyke and Branden Coté to lead Ram and Jeep, shifting from engineering-focused leadership. This move aims to bridge the gap between high dealer shipments and slower retail sales growth in key U.S. markets. The appointments support the FaSTLAne 2030 strategy, a $70 billion global plan targeting major product launches and ambitious North American sales goals by 2030."
datetime: "2026-07-22T13:23:47.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293480018.md)
  - [en](https://longbridge.com/en/news/293480018.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293480018.md)
---

# Stellantis taps sales veterans to lead Jeep and Ram

Sales-first leadership: Matt VanDyke and Branden Coté, both with deep marketing and retail experience, will lead Ram and Jeep instead of engineering-focused executives. Closing the gap: The hires aim to address a mismatch between rising dealer shipments and slower retail sales growth in Stellantis' key U.S. brands. FaSTLAne 2030 push: Part of a $70 billion global plan, Jeep and Ram are set for major product launches and ambitious North American sales targets by 2030.

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