---
title: "Elon Musk Says ‘If You Value Tesla as Just an Auto Company, Fundamentally, It’s Just the Wrong Framework’ — More Like ‘A Dozen Technology Startups’"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293534534.md"
description: "Tesla CEO Elon Musk argues that valuing Tesla solely as an auto company is a fundamental error. He contends the firm should be viewed as a collection of roughly a dozen technology startups, including ventures in AI, robotics, energy storage, and autonomous driving. This framework explains its premium valuation compared to traditional automakers, emphasizing high-growth tech businesses over vehicle sales metrics."
datetime: "2026-07-22T22:31:26.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293534534.md)
  - [en](https://longbridge.com/en/news/293534534.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293534534.md)
---

# Elon Musk Says ‘If You Value Tesla as Just an Auto Company, Fundamentally, It’s Just the Wrong Framework’ — More Like ‘A Dozen Technology Startups’

Trying to fit some companies into familiar categories can be like trying to describe a smartphone as just a telephone. Tesla CEO **Elon Musk** says that’s exactly the mistake many investors make when they evaluate Tesla.

"If you value Tesla as just an auto company, fundamentally, it’s just the wrong framework," Musk said during Tesla’s first-quarter earnings call in 2024. Instead, he argued, Tesla should be viewed as a leader in artificial intelligence and robotics—businesses he believes will ultimately define the company’s future.

## A Company Built Like a Portfolio

While the comments drew fresh attention, the idea itself wasn’t new.

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"Tesla should really be thought of as roughly a dozen technology startups, many of which have little to no correlation with traditional automotive companies," Musk wrote in a post on X in 2020.

Later that year, he expanded on the idea.

"Tesla is best understood as a collection of about a dozen startups, mostly in series, increasingly in parallel. Every product line & new production system was invented. Instead of playing chess with the same pieces as everyone else, create new pieces," Musk wrote in another post on X**.**

To Musk, Tesla isn’t one company wearing many hats. It’s a collection of ambitious ventures moving forward at the same time. One team is developing autonomous driving software. Another is building the Optimus humanoid robot. Others are designing batteries and AI chips, expanding energy storage through Megapack systems, improving manufacturing technology and growing the Supercharger network.

Viewed through that lens, comparing Tesla solely with traditional automakers misses much of what Musk believes investors are actually buying.

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## Looking Beyond Vehicle Sales

That distinction helps explain why Tesla has long commanded a valuation that looks very different from legacy car manufacturers.

Traditional automakers are generally judged on vehicle sales, profit margins and cyclical demand. Musk has argued that framework overlooks businesses built around artificial intelligence, robotics, software and energy—areas he believes can ultimately scale far beyond automobile production.

Whether investors agree remains one of Wall Street’s biggest debates. Supporters see Tesla as a company building multiple high-growth technology businesses under one roof, while skeptics argue many of those initiatives are still years away from generating meaningful returns.

For Musk, however, the discussion has never been limited to electric vehicles. It’s about whether Tesla can successfully turn today’s research projects into tomorrow’s industry leaders.

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## Building What’s Next

That philosophy extends beyond Tesla. Many startups are also trying to create entirely new markets instead of simply competing in existing ones. Immersed, for example, is developing spatial computing technology designed to reshape how people collaborate in virtual workspaces—an approach that echoes Musk’s belief that breakthrough companies don’t just improve familiar products, they rethink how people interact with them.

Of course, creating new categories is far more difficult than refining existing ones, and not every ambitious idea succeeds. But Musk’s framework has remained remarkably consistent for years. He doesn’t believe Tesla should be measured by the same yardstick as traditional automakers because, in his view, the company isn’t trying to build a better car company—it’s trying to build a collection of technology businesses that happen to include cars.

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**Immersed**

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_**Image: Shutterstock**_

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