--- title: "Disney and Kraft Heinz Team Up on Multiyear Theme Park Partnership" type: "News" locale: "en" url: "https://longbridge.com/en/news/293716480.md" description: "Walt Disney and Kraft Heinz launched a multiyear partnership integrating ten Kraft Heinz food brands into Disney's theme parks, cruises, and media platforms. This agreement makes Kraft Heinz the primary food supplier for Disney's North American operations, aiming to boost brand visibility and share marketing costs. While specific financial terms were undisclosed, the deal is viewed as a long-term branding effort to address weak stock performance for both companies." datetime: "2026-07-24T07:15:07.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/293716480.md) - [en](https://longbridge.com/en/news/293716480.md) - [zh-HK](https://longbridge.com/zh-HK/news/293716480.md) --- # Disney and Kraft Heinz Team Up on Multiyear Theme Park Partnership Walt Disney (DIS) and Kraft Heinz (KHC) have launched a new multiyear agreement that puts ten packaged food brands directly into Disney's theme parks, cruise ships, and media platforms. The partnership brings household staples like Heinz ketchup, Kraft Macaroni & Cheese, and Philadelphia cream cheese to hundreds of locations across Disney World and Disneyland. ### Claim 55% Off TipRanks - Unlock powerful investing tools with TipRanks Premium to make smarter, more confident investment decisions - Subscribe to TipRanks Smart Investor Newsletter, and discover new investing opportunities with data-backed stock picks The alliance aims to connect popular grocery items with family vacations while helping both firms tackle weak stock performance. ## **Kraft Heinz Is Taking Over as Disney's Top Food Supplier** Kraft Heinz is taking over as the top food supplier across Disney's North American parks and cruises. Guests will see new sauce dispensers and custom dishes at Disney World, Disneyland, and on Disney Cruise ships. The deal also extends into Disney's media segment. Both companies plan to create joint ad campaigns and custom event offerings, including branded sauce stations at Disney's upcoming D23 fan event. ## **Disney Can Boost Park Dining Without Risking Its Own Cash** Putting familiar foods in Disney parks gives Kraft Heinz a chance to make its classic brands feel popular again. Many food companies are losing sales to cheaper store brands. This makes theme park spots a smart way to get families excited about their products. This partnership aligns with Disney's strategy of bringing in corporate sponsors to boost park dining without risking its own cash. Letting Kraft Heinz supply famous food brands gives Disney better park menus while sharing the cost of ads and new products. ## **Wall Street Still Wants Better Financial Results** Neither company shared specific financial terms, leading investors to treat the deal as a long-term branding effort rather than an immediate boost to profits. Shares for both firms showed little movement following the announcement, reflecting broader market caution. Disney stock faces pressure over domestic park attendance and media shifts, while Kraft Heinz works to reverse falling sales volume. Wall Street analysts note that while the partnership builds brand visibility, its true impact will depend on future per-guest spending and sales trends. ## **What Do Wall Street Analysts Think of DIS and KHC Stock?** > According to the TipRanks Stock Comparison tool, Wall Street analysts hold a Strong Buy consensus on Disney (DIS). Their average price target of $130.11 points to a potential 40.16% upside. The stock also earns a high Smart Score of 9 out of 10. Kraft Heinz stock (KHC), on the other hand, carries a Hold consensus with a $23.00 price target. This suggests a potential 9.31% downside risk and a Smart Score of 6. However, its 6.16% dividend yield is much higher than Disney's 1.56%. Moreover, we can see that Disney currently trades near $92.83 with a market cap of $166.48 billion, while Kraft Heinz sits at $25.36 with a market cap of $30.78 billion. ### Related Stocks - [DIS.US](https://longbridge.com/en/quote/DIS.US.md) - [KHC.US](https://longbridge.com/en/quote/KHC.US.md) - [DISO.US](https://longbridge.com/en/quote/DISO.US.md) - [KHNZ.DE](https://longbridge.com/en/quote/KHNZ.DE.md) ## Related News & Research - [How Disney parks are bucking a travel slowdown](https://longbridge.com/en/news/294989874.md) - [Disney Finds Its Magic Again With Streaming Surge and Theme Park Strength](https://longbridge.com/en/news/294971607.md) - [Can Disney stock stay above $100 this time?](https://longbridge.com/en/news/295004678.md) - [embargoed-Disney's 'Toy Story 5' fuels streaming business and merchandise sales for June quarter](https://longbridge.com/en/news/294949736.md) - [BUZZ-Street View: Disney's unified strategy gains traction as streaming, parks reinforce growth](https://longbridge.com/en/news/295092939.md)