---
title: "Microsoft pressures LG into killing unwanted McAfee ads"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293731902.md"
description: "Microsoft intervened to stop LG from displaying unwanted McAfee trial pop-ups on Windows 11 users with LG monitors. Following user complaints about bloatware, Microsoft's Windows chief confirmed that LG agreed to immediately disable the McAfee pop-up in its Monitor App Installer. This action addresses backlash against intrusive ads for McAfee antivirus and LG apps triggered by monitor connections."
datetime: "2026-07-24T09:24:36.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293731902.md)
  - [en](https://longbridge.com/en/news/293731902.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293731902.md)
---

# Microsoft pressures LG into killing unwanted McAfee ads

Microsoft has intervened to stop Windows 11 users with LG monitors from being bombarded with annoying McAfee trial pop-ups. In response to complaints about the LG bloatware, Microsoft's Windows chief, Pavan Davuluri, said that LG has agreed to immediately disable the McAfee pop-up from its LG Monitor App Installer, and pledged that Microsoft will "keep improving here with our ecosystem partners."

This crackdown follows backlash about large pop-up ads for McAfee antivirus and LG's own apps appearing on Windows 11 PCs after being connected to LG monitors. Upon connection, a Windows driver update was silently installing LG driver updates and t …

Read the full story at The Verge.

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