Real survey shows commission splits remain top driver of agents’ brokerage choice

The Real Brokerage's June 2026 survey identifies commission splits as the primary driver for agents' brokerage choices, cited by 39%. Revenue share or equity ranked second at 14%, surpassing culture and technology. The Agent Optimism Index dipped slightly to 60.6, while the Transaction Growth Index fell below 50 to 48.0, indicating reduced transaction volume. Affordability remains the top buyer challenge at 46%.

The Real Brokerage’s June 2026 agent survey flagged commissions as the top brokerage-choice driver, cited by 39% of agents. * Revenue share or equity ranked second at 14%, ahead of culture at 12% or technology at 8%, signaling rising focus on wealth-building incentives. * Agent Optimism Index eased to 60.6 from 61.3 in May, staying above the 50 threshold for net positive sentiment. * Transaction Growth Index fell to 48.0 from 51.5, slipping below 50 as 35% reported fewer transactions than June 2025. * Affordability led buyer challenges at 46%, while 38% of agents described local markets as buyer-favorable, the lowest in over a year. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Real Brokerage Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202607240900BIZWIRE_USPR_____20260724_BW238118) on July 24, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

The Real Brokerage’s June 2026 agent survey flagged commissions as the top brokerage-choice driver, cited by 39% of agents. * Revenue share or equity ranked second at 14%, ahead of culture at 12% or technology at 8%, signaling rising focus on wealth-building incentives. * Agent Optimism Index eased to 60.6 from 61.3 in May, staying above the 50 threshold for net positive sentiment. * Transaction Growth Index fell to 48.0 from 51.5, slipping below 50 as 35% reported fewer transactions than June 2025. * Affordability led buyer challenges at 46%, while 38% of agents described local markets as buyer-favorable, the lowest in over a year. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Real Brokerage Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202607240900BIZWIRE_USPR_____20260724_BW238118) on July 24, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)