---
title: "Bending Spoons added as new short at Hedgeye"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293760561.md"
description: "Hedgeye analyst Andrew Freedman added Bending Spoons (BSP) as a new short idea, arguing the business is less durable than its valuation suggests. He noted that most growth is acquired rather than organic and that key assets are mature or declining franchises."
datetime: "2026-07-24T13:02:35.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293760561.md)
  - [en](https://longbridge.com/en/news/293760561.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293760561.md)
---

# Bending Spoons added as new short at Hedgeye

Bending Spoons (BSP) was added as a new short idea at Hedgeye. "Our research suggests the business is far less durable than its valuation implies," Hedgeye analyst Andrew Freedman wrote in a note on Friday. "The overwhelming majority of the growth is bought rather than organic, and the assets themselves are mature, often declining franchises whose ...

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