---
title: "Real’s Monthly Agent Survey: Competitive Economics Remain the Top Driver of Brokerage Choice"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293762810.md"
description: "A recent Real survey in Miami reveals that competitive economics remain the primary driver for agents when choosing a brokerage. The monthly data indicates that a significant majority of respondents prioritize financial considerations in their decision-making process. This highlights the critical need for brokerages to maintain competitive compensation structures to attract and retain agents in a highly competitive market."
datetime: "2026-07-24T13:04:58.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293762810.md)
  - [en](https://longbridge.com/en/news/293762810.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293762810.md)
---

# Real’s Monthly Agent Survey: Competitive Economics Remain the Top Driver of Brokerage Choice

In Miami, a recent survey conducted by Real found that competitive economics continue to be the primary factor influencing brokerage choice for agents. The survey, which gathered data from agents on a monthly basis, revealed that a significant majority of respondents prioritize competitive economics when selecting a brokerage to work with. This highlights the importance of financial considerations in the decision-making process, underscoring the need for brokerages to remain competitive in this aspect. The survey's results provide valuable insights for brokers aiming to attract and retain agents in a highly competitive market.

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