---
title: "Deckers: Strong Core Brand Momentum and Raised EPS Outlook Support Buy Rating; $160 Price Target Reiterated"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293786928.md"
description: "Williams Trading analyst Sam Poser maintained a Buy rating on Deckers (DECK) with a $160 price target, citing strong core brand momentum for HOKA and UGG and raised full-year EPS guidance. Despite conservative Q2 guidance due to tariffs and costs, Poser expects long-term upside. Barclays also reiterated a Buy rating with a $133 price target."
datetime: "2026-07-24T17:05:23.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293786928.md)
  - [en](https://longbridge.com/en/news/293786928.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293786928.md)
---

# Deckers: Strong Core Brand Momentum and Raised EPS Outlook Support Buy Rating; $160 Price Target Reiterated

Williams Trading analyst Sam Poser has maintained their bullish stance on DECK stock, giving a Buy rating today.

### Claim 55% Off TipRanks

-   Unlock powerful investing tools with TipRanks Premium to make smarter, more confident investment decisions
-   Subscribe to TipRanks Smart Investor Newsletter, and discover new investing opportunities with data-backed stock picks

Sam Poser has given his Buy rating due to a combination of factors that emphasize the underlying strength of Deckers’ core brands despite near‑term noise around guidance. He highlights that demand for both HOKA and UGG remains robust, as shown by solid direct‑to‑consumer growth, and notes that weaker wholesale trends in Europe largely stem from last year’s early shipments rather than any deterioration in consumer interest.

Poser also underscores that management raised full‑year EPS guidance, which now sits slightly above consensus at the high end, and he points to Deckers’ consistent record of outperforming expectations. Although second‑quarter guidance appears conservative given higher tariffs, freight, and elevated SG&A from strategic investments, he believes these costs support long‑term brand momentum and should drive upside in the back half of the year, justifying a Buy rating and an unchanged $160 price target.

Poser covers the Consumer Cyclical sector, focusing on stocks such as Deckers Outdoor, Steven Madden, and Crocs. According to TipRanks, Poser has an average return of 17.8% and a 52.54% success rate on recommended stocks.

In another report released today, Barclays also maintained a Buy rating on the stock with a $133.00 price target.

### Related Stocks

- [DECK.US](https://longbridge.com/en/quote/DECK.US.md)
- [SHOO.US](https://longbridge.com/en/quote/SHOO.US.md)
- [CROX.US](https://longbridge.com/en/quote/CROX.US.md)
- [BCS.US](https://longbridge.com/en/quote/BCS.US.md)
- [BARC.UK](https://longbridge.com/en/quote/BARC.UK.md)

## Related News & Research

- [UGG, HOKA Parent Deckers Outdoor Q1 Earnings Beat Estimates](https://longbridge.com/en/news/293666092.md)
- [Deckers Outdoor Q1 revenue comes in line with estimates after brand phase-out](https://longbridge.com/en/news/293662056.md)
- [Deckers Outdoor (DECK) Stock Trades Below Fair Value As Caution Lingers](https://longbridge.com/en/news/293624011.md)
- [These Analysts Slash Their Forecasts On Deckers Outdoor Following Q1 Results](https://longbridge.com/en/news/293758984.md)
- [Call Traders Eye Deckers Outdoor Stock Ahead of Earnings](https://longbridge.com/en/news/293504986.md)