---
title: "Nintendo Co. Ltd. ADR Underperforms Friday When Compared To Competitors Despite Daily Gains"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293799896.md"
description: "Nintendo Co. Ltd. ADR (NTDOY) rose 1.43% to $10.63 on Friday, ending a four-day losing streak. Despite the gain, it underperformed compared to some competitors like Hasbro and Take-Two Interactive. The stock remains significantly below its 52-week high of $24.92. Trading volume was lower than the 50-day average."
datetime: "2026-07-24T21:29:33.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293799896.md)
  - [en](https://longbridge.com/en/news/293799896.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293799896.md)
---

# Nintendo Co. Ltd. ADR Underperforms Friday When Compared To Competitors Despite Daily Gains

This article was automatically generated by MarketWatch using technology from Automated Insights.

The Nintendo Co. Ltd. ADR (NTDOY) advanced 1.43% to $10.63 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average rising 0.46% to 51,947.25 and the NASDAQ Composite Index falling 0.64% to 24,975.82.

The ADR's rise snapped a four-day losing streak.

Nintendo Co. Ltd. ADR closed 57.34% short of its 52-week high of $24.92, which the company achieved on August 18th.

The ADR demonstrated a mixed performance when compared to some of its competitors Friday, as Hasbro Inc. (HAS) rose 1.65% to $88.79, Sega Sammy Holdings Inc. ADR (SGAMY) fell 1.19% to $3.74, and Take-Two Interactive Software Inc. (TTWO) rose 0.61% to $231.65.

Trading volume (2.4 M) remained 1.6 million below its 50-day average volume of 4.0 M.

Data source: Dow Jones Market Data, FactSet. Data compiled July 24, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

07-24-26 1729ET

### Related Stocks

- [NTDOY.US](https://longbridge.com/en/quote/NTDOY.US.md)
- [7974.JP](https://longbridge.com/en/quote/7974.JP.md)
- [.DJI.US](https://longbridge.com/en/quote/.DJI.US.md)
- [.IXIC.US](https://longbridge.com/en/quote/.IXIC.US.md)
- [HAS.US](https://longbridge.com/en/quote/HAS.US.md)
- [6460.JP](https://longbridge.com/en/quote/6460.JP.md)
- [TTWO.US](https://longbridge.com/en/quote/TTWO.US.md)

## Related News & Research

- [Nintendo Co. Ltd. ADR Underperforms Wednesday When Compared To Competitors](https://longbridge.com/en/news/296403611.md)
- [Nintendo to launch Switch consoles in Indonesia in December](https://longbridge.com/en/news/295641060.md)
- [Nintendo (OTCMKTS:NTDOY) Issues FY 2026 Earnings Guidance](https://longbridge.com/en/news/295120379.md)
- [GuliKit’s new Switch controller features next-generation anti-drift thumbsticks](https://longbridge.com/en/news/295543136.md)
- [Nintendo (OTCMKTS:NTDOY) Announces Earnings Results, Beats Expectations By $0.10 EPS](https://longbridge.com/en/news/295165886.md)