---
title: "Tencent Brings Together AI and Games to Help Preserve and Share Cultural Heritage of New UNESCO Site in Jingdezhen"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/293812877.md"
description: "Tencent launched 'Digital Jingdezhen: Porcelain Craft Adventure,' an AI-powered game coinciding with the UNESCO inscription of Jingdezhen's porcelain sites. Utilizing a multimodal AI dataset and procedural content generation, the initiative preserves cultural heritage through digital restoration, interactive virtual experiences, and community engagement programs, establishing a new model for technology-driven global heritage preservation."
datetime: "2026-07-25T04:53:32.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/293812877.md)
  - [en](https://longbridge.com/en/news/293812877.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/293812877.md)
---

# Tencent Brings Together AI and Games to Help Preserve and Share Cultural Heritage of New UNESCO Site in Jingdezhen

Tencent is using artificial intelligence and gaming to preserve, restore, and enhance one of the oldest porcelain traditions in the world, at a UNESCO site. The digital efforts have established a pioneering method for utilizing technology in safeguarding heritage worldwide. By employing a diverse AI dataset and AI-supported artifact analysis, Tencent is setting a new precedent in the field of technology-driven heritage preservation.

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