--- title: "Digital Brands Group Stock Nears Its 52-Week Low Despite New Revenue Growth" type: "News" locale: "en" url: "https://longbridge.com/en/news/293957685.md" description: "Digital Brands Group (NASDAQ: DBGI) shares fell 29.50% to $9.10, nearing its 52-week low, despite expanding its U.S. secured program by 32% to $165 million. The decline was driven by bearish technicals, including a firmly downtrended moving average alignment and oversold momentum, as well as pressure from a recent 1-for-40 reverse stock split implemented for Nasdaq compliance. While the expansion adds incremental revenue, selling pressure persisted against broader market gains." datetime: "2026-07-27T16:22:16.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/293957685.md) - [en](https://longbridge.com/en/news/293957685.md) - [zh-HK](https://longbridge.com/zh-HK/news/293957685.md) --- # Digital Brands Group Stock Nears Its 52-Week Low Despite New Revenue Growth **Digital Brands Group Inc.** (NASDAQ:DBGI) shares traded lower Monday despite the company expanding its secured U.S. program by 32% to $165 million. The decline appeared company-specific, as the Nasdaq and S&P 500 each gained about 0.7%, while the Russell 2000 rose 1.4%. DBGI’s prolonged downtrend and proximity to its 52-week low may have added selling pressure. **• Digital Brands Group stock is at significant support. Why did DBGI hit a new low?** ## **U.S. Program Expands** DBGI is a luxury lifestyle and digital-first apparel company. The expansion adds $40 million in incremental revenue through new apparel and footwear categories. Based on approximately 575,000 shares outstanding following the company’s 1-for-40 reverse stock split, the program represents about $286 in revenue per share. The figure reflects the program’s total value, not recognized revenue per share. The $165 million does not include potential revenue from the collegiate pipeline, expanded GCC partnerships or e-commerce scaling initiatives. ## **Reverse Split and Nasdaq Compliance** The reverse split became effective July 24, reducing outstanding shares from about 23 million to 575,000. The company implemented the split to lift its bid price above $1 and support continued Nasdaq compliance. ## **Management and Settlement Review** CEO **Hil Davis** said the GCC partnership and U.S. program represented "the beginning of a much broader commercial opportunity." "This additional $40 million in revenue is entirely new and incremental to the company’s previous financial guidance presented in its official Form 8-K filing issued on May 12, 2026," Davis said. The company continues to work with legal counsel and ShareIntel to monitor settlement activity, trading volume anomalies and fails-to-deliver involving its Nasdaq and Frankfurt listings. ## **Critical Levels To Watch for DBGI Stock** DBGI remains sharply below its major moving averages, trading 60.6% under its 20-day SMA, 65.4% below its 50-day SMA, and 94.9% below its 200-day SMA. The alignment confirms a firmly bearish long-term trend, reinforced by February’s death cross. Momentum is deeply oversold, with the RSI at 25.47. While such readings can precede a short-term rebound, they do not signal a trend reversal on their own. The stock is hovering near its 52-week low of $10.32, making that level the key near-term support. A break below could extend the decline, while holding it may trigger a reflex bounce. The first major resistance sits at the 20-day SMA of $25.65. Even a rebound toward that level would leave DBGI within its broader downtrend. - **Key Resistance:** $25.65 — 20-day SMA and potential selling zone. - **Key Support:** $10.32 — 52-week low and critical breakdown level. ## **DBGI Stock Price Movement on Monday** **DBGI Stock Price Activity:** Digital Brands Group shares were down 29.50% at $9.10 at the time of publication on Monday, according to Benzinga Pro data. **Read Also: 707 Cayman Holdings (JEM) Stock Rallies Nearly 22% After Hours: Here's Why it is Trending** _Photo: Shutterstock_ ### Related Stocks - [DBGI.US](https://longbridge.com/en/quote/DBGI.US.md) - [.IXIC.US](https://longbridge.com/en/quote/.IXIC.US.md) - [.SPX.US](https://longbridge.com/en/quote/.SPX.US.md) - [IWM.US](https://longbridge.com/en/quote/IWM.US.md) - [JEM.US](https://longbridge.com/en/quote/JEM.US.md) ## Related News & Research - [Digital Brands Group Secures New Financing and Equity Line](https://longbridge.com/en/news/293783056.md) - [Digital Brands Group (NASDAQ: DBGI; Frankfurt: S8W) Expands Secured U.S. Program 32% to $165M; Increasing Profitability | DBGI Stock News](https://longbridge.com/en/news/293932638.md) - [Digital Brands Group Executes Securities Purchase Agreement to Raise Capital](https://longbridge.com/en/news/293781437.md) - [Scorpio Gold pursues Nasdaq listing for American depositary shares](https://longbridge.com/en/news/293905134.md) - [Digital Brands Group prices USD 3.53 million convertible note offering](https://longbridge.com/en/news/293780679.md)