---
title: "BYD launches the ‘world’s first’ SDV kei EV, starting at just $13,000"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294082848.md"
description: "BYD launched the Racco, its first electric kei car for Japan's light vehicle market, priced at approximately $13,000. Marketed as the world's first SDV-based light EV, the Racco aims to challenge domestic brands like Honda and Suzuki in a segment dominated by affordable, efficient urban vehicles."
datetime: "2026-07-28T14:35:20.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294082848.md)
  - [en](https://longbridge.com/en/news/294082848.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294082848.md)
generator: "portal-rs"
---

# BYD launches the ‘world’s first’ SDV kei EV, starting at just $13,000

The Racco went on sale as the “world’s first SDV-based” light EV, BYD said, with a low starting price of around $13,000.

## BYD Racco debuts as a new type of kei EV

BYD held a launch event for the Racco on Tuesday, its first electric kei car aimed at Japan’s light vehicle market, 

The market has been historically dominated by domestic brands like Honda, Suzuki, and Nissan, but BYD believes it can crack open the market.

Kei cars are the most popular vehicle in Japan because they are affordable, efficient, and easy to maneuver around tight city streets.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**