--- title: "Discover top deals with AI-powered shopping this Great Freedom Sale on Amazon.in starting 7th August 2026" type: "News" locale: "en" url: "https://longbridge.com/en/news/294095182.md" description: "Amazon India announced the Great Freedom Sale 2026, launching on August 7. The event features deals across categories and AI-powered tools like Rufus for personalized shopping. Benefits include HDFC Bank discounts, No-Cost EMI, and Amazon Pay rewards such as cashback and credit options." datetime: "2026-07-28T16:57:01.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/294095182.md) - [en](https://longbridge.com/en/news/294095182.md) - [zh-HK](https://longbridge.com/zh-HK/news/294095182.md) --- # Discover top deals with AI-powered shopping this Great Freedom Sale on Amazon.in starting 7th August 2026 **Bengaluru, July 28, 2026:** Amazon India today announced that Great Freedom Sale 2026 will go live from 12:00 AM on 7th August, bringing together top deals across categories including smartphones, fashion, beauty, home, kitchen, large appliances, groceries, everyday essentials and more. During the sale, customers can look forward to exciting savings through Top 100 Deals, Blockbuster Deals, Trending Deals, 8 PM Deals and more. Additionally, customers can avail a 10% instant discount on HDFC Bank Credit Card and EasyEMI transactions and Up to ₹2,000 cashback rewards along with No-Cost EMI on select Credit and Debit cards. Apart from great deals across categories, customers can look forward to a range of affordability benefits including No-Cost EMI on select Credit and Debit cards, instant bank discounts, exchange offers and Amazon Pay rewards. With fast and convenient delivery across 100% serviceable pin-codes customers across the country can enjoy a seamless and convenient shopping experience. **AI makes shopping easy** Amazon India is making shopping more intuitive with AI-powered features designed to help customers discover, compare and buy with confidence. **Rufus**, Amazon's AI shopping assistant, enables customers to find personalized recommendations using natural language prompts such as _"unique and creative freedom fighter costumes for kids"_ or _"fashionable white kurti and dupatta dikhao"_. Customers can also use **Lens AI** to discover products by simply uploading or clicking a photo. **Rufus** also enables smart price tracking with 30 to 90-day **Price History tracker** and sends alerts to complete your purchase when the desired product reaches the price target. Furthermore, features like **AI Review Highlights** summaries all the product reviews to further simplify evaluation and **Buying Guides** helps in visualization, while a more personalized homepage ensures tailored product discovery based on individual preferences. **Maximize your savings with Amazon Pay** Customers can shop smarter and save more with Amazon Pay through a wide range of payment and reward benefits, including unlimited 5% cashback for Prime members and 3% for non-Prime members on the Amazon Pay ICICI Bank Credit Card, along with welcome rewards worth up to INR 2,500. Eligible customers can also access instant credit of up to INR 60,000 via Amazon Pay Later, enjoy exclusive shopping rewards and shop affordably through the INR 99/day EMI store across mobiles, electronics, fashion and appliances. Customers can split any purchase over ₹1,500 into three equal, interest-free monthly instalments—regardless of product or category. The benefit applies to the cart value, making affordable credit accessible to every customer on every order.With Rewards Gold, customers can earn assured 5% cashback across 15+ brands and categories by completing payments in three months, plus additional cashback and Rewards Gold benefits - including 5% off for Prime members on orders above INR 799 and 10% cashback for all customers on orders above INR 499 - making shopping more rewarding for millions of customers nationwide. **About Amazon.in** Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios and The Climate Pledge are some of the things pioneered by Amazon. _Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers._ _Read our terms and conditions_ _here_ For more information, visit www.amazon.in/aboutus | For news on Amazon, follow www.twitter.com/AmazonNews\_IN ### Related Stocks - [AMZN.US](https://longbridge.com/en/quote/AMZN.US.md) - [AMZZ.US](https://longbridge.com/en/quote/AMZZ.US.md) - [AMZD.US](https://longbridge.com/en/quote/AMZD.US.md) - [AMZU.US](https://longbridge.com/en/quote/AMZU.US.md) - [AMZW.US](https://longbridge.com/en/quote/AMZW.US.md) - [HDB.US](https://longbridge.com/en/quote/HDB.US.md) - [AMZO.US](https://longbridge.com/en/quote/AMZO.US.md) - [AMZY.US](https://longbridge.com/en/quote/AMZY.US.md) - [AZYY.US](https://longbridge.com/en/quote/AZYY.US.md) - [AMZP.US](https://longbridge.com/en/quote/AMZP.US.md) - [MAGX.US](https://longbridge.com/en/quote/MAGX.US.md) - [IBN.US](https://longbridge.com/en/quote/IBN.US.md) ## Related News & Research - [Prediction: CEO Andy Jassy will raise Amazon's full-year 2026 capex guide on July 30](https://longbridge.com/en/news/293883787.md) - [Amazon, Walmart AI detect 'made in USA' fraud but do not flag it, study says](https://longbridge.com/en/news/294339580.md) - [14,600 Shares in Amazon.com, Inc. $AMZN Acquired by Watershed Asset Management L.L.C.](https://longbridge.com/en/news/294578148.md) - [Amazon's Zoox Gets Approval For Paid Robotaxi Service In The U.S.](https://longbridge.com/en/news/294419884.md) - [Meta's future AI data center lease obligations swell to over a quarter trillion dollars](https://longbridge.com/en/news/294389887.md)