---
title: "Record Interactive Investor inflows drives profit rise at Aberdeen"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294166448.md"
description: "Aberdeen reported a rise in first-half profits, driven by significant inflows at its Interactive Investor platform. The firm added tens of thousands of new customers, increasing the user base by 14% to 525,000. Net inflows reached £6.8bn, offsetting outflows elsewhere. Total pre-tax profit rose 2% to £276m, while adjusted pre-tax profit grew 11%, beating analyst expectations. CEO Jason Windsor expressed confidence in future growth, though analysts debate the company's strategic identity."
datetime: "2026-07-29T07:11:58.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294166448.md)
  - [en](https://longbridge.com/en/news/294166448.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294166448.md)
---

# Record Interactive Investor inflows drives profit rise at Aberdeen

Wednesday 29 July 2026 8:03 am

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Aberdeen's Interactive Investor added thousands more customers

A surge in inflows at Interactive Investor helped wealth firm Aberdeen achieve rising profit in the first half of the year.

The investment platform signed up tens of thousands of new customers, growing customer numbers by 14 per cent to 525,000 over the period, as the firm won out against rivals in the battle to become the country’s biggest wealth manager.

Interactive Investor saw net inflows of £6.8bn, which largely offset outflows in Aberdeen’s Adviser and Investments businesses.

Total pre-tax profit was up two per cent to £276m. The company’s adjusted pre-tax profit growth of 11 per cent was 8 per cent higher than analysts’ consensus, according to figures from Cavendish.

“Looking ahead, we see substantial headroom for further growth across the business,” said chief executive Jason Windsor.

Nick Sherrard, managing director of finance consultancy Label Sessions, said growth at Interactive Investor “answers some of the critics. But it doesn’t answer the bigger question: what is this company now?

“Is this an asset manager with a platform attached, or a wealth business carrying an asset manager? That’s much less about branding and more about the company’s overall proposition.

“There is a genuinely valuable company to build here. Delivering wealth, advice, and investing as one connected service requires Aberdeen to decide what it is. It can then begin to land that message with customers and markets alike, accepting what that means for the parts of the business that no longer fit.”

Aberdeen shares have risen by almost 20 per cent since the start of the year.

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