--- title: "Apple Could Swing $170 Billion In Value After Earnings" type: "News" locale: "en" url: "https://longbridge.com/en/news/294251734.md" description: "Apple, Mastercard, and Southern Company reported earnings, with options markets pricing in significant volatility. Apple faces the largest potential swing at $170 billion (3.42% move), while Mastercard implies a 3.79% shift ($18.8B value) and Southern Company a 3.04% move ($3.28B). Analyst ratings vary across these mega-cap tech, payments, and utility stocks, reflecting mixed sentiment ahead of their quarterly results." datetime: "2026-07-29T19:31:13.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/294251734.md) - [en](https://longbridge.com/en/news/294251734.md) - [zh-HK](https://longbridge.com/zh-HK/news/294251734.md) --- # Apple Could Swing $170 Billion In Value After Earnings Earnings are back in the driver’s seat on Thursday, with a Benzinga-selected slate that ranges from regulated utilities to mega-cap tech and payments. With guidance and segment commentary often moving stocks as much as the headline numbers, the options market offers a real-time read on how much volatility traders are bracing for, according to Benzinga Pro. The marquee name on this list is **Apple Inc.**, but the biggest implied move is saved for the final section as the countdown runs from the calmest setup to the most volatile. ## 6\. The Southern Company | Mkt Cap: $108B | Implied Move: 3.04% **The Southern Company** (NYSE:SO) reports second quarter of 2026 results before the opening bell. Wall Street is looking for $1.01 in earnings per share on $7.25 billion in revenue, compared with 92 cents on $6.97 billion a year ago. Benzinga Pro data show options are pricing in a 3.04% move around the print — the smallest implied swing in this Benzinga-selected group — but that still translates to $3.28 billion of market value at stake. Southern is one of the largest U.S. utilities, serving 9 million customers through vertically integrated electric operations in three states and natural gas distribution utilities in four states. Analyst sentiment is mixed: the stock carries a Hold consensus rating, and the stock is trading below the 180-day average analyst price forecast. Recent notes have pointed in different directions, with **BMO Capital** reiterating Outperform and raising its price forecast in July, while **Keybanc** downgraded the stock to Underweight. Shares have rallied in 2026, up 11% year-to-date and trading 3.9% above the 200-day moving average. **Read Also: Peter Schiff Says the AI Bubble Has 'a Lot More Air' Left to Come Out Amid SPCX Decline** ## 5\. Apple Inc. | Mkt Cap: $5T | Implied Move: 3.42% **Apple Inc.** (NASDAQ:AAPL) reports third quarter of 2026 results after the closing bell. Consensus estimates call for $1.89 in earnings per share on $108.86 billion in revenue, up from $1.57 on $94.04 billion in the prior-year quarter. According to Benzinga Pro, the options market is implying a 3.42% move, with roughly $170 billion of market value at stake given Apple’s $4.98 trillion market cap. Apple remains one of the world’s largest companies, spanning consumer and enterprise hardware alongside a broad software and services ecosystem. The stock carries a Buy consensus rating, and the share price sits above the 180-day average analyst price forecast. In July, **Morgan Stanley** reiterated Overweight and raised its price forecast, while **HSBC** upgraded the stock to Buy and raised its price forecast; **Keybanc**, meanwhile, downgraded the stock to Underweight. The shares have rallied in 2026, up 25.5% year-to-date and trading 22.6% above the 200-day moving average, with the stock within 1% of the 52-week high of $342.89. ## 4\. Mastercard Inc. | Mkt Cap: $497B | Implied Move: 3.79% **Mastercard Inc.** (NYSE:MA) reports second quarter of 2026 results before the opening bell. The Street is modeling $4.76 in earnings per share on $9.07 billion in revenue, compared with $4.15 on $8.13 billion a year ago. Options traders are pricing in a 3.79% move, according to Benzinga Pro, putting about $18.8 billion of market value in play for the $497 billion payments giant. Mastercard is the world’s second-largest payment processor, operating in more than 200 countries and handling transactions in over 150 currencies. The stock carries a Buy consensus rating, and the 180-day average analyst price forecast is above where the stock trades. In July, **Barclays** initiated coverage with an Overweight rating, while **Truist Securities** reiterated Buy and cut its price forecast. Mastercard has been essentially flat in 2026, down 0.1% year-to-date while still trading 6.5% above the 200-day moving average. ## 3\. Bristol-Myers Squibb Co. | Mkt Cap: $131B | Implied Move: 4.01% **Bristol-Myers Squibb Co.** (NYSE:BMY) reports second quarter of 2026 results before the opening bell. Consensus calls for $1.61 in earnings per share on $11.70 billion in revenue, versus $1.46 on $12.30 billion in the year-ago quarter. Benzinga Pro shows the options market implying a 4.01% move, with about $5.25 billion of market value at stake based on Bristol-Myers Squibb’s $131 billion market cap. Bristol-Myers Squibb develops and markets therapies across areas including cardiovascular disease, cancer and immune disorders, with a major focus in immuno-oncology. The stock carries a Hold consensus rating, and shares trade close to the 180-day average analyst price forecast. In July, **BofA Securities** reiterated a Buy rating and cut its price forecast, while **Cantor Fitzgerald** reiterated a Neutral rating. Shares have rallied in 2026, up 19.0% year-to-date and trading 16.2% above the 200-day moving average, with the stock within 1.2% of the 52-week high of $64.97. ## 2\. Altria Group, Inc. | Mkt Cap: $126B | Implied Move: 4.23% **Altria Group, Inc.** (NYSE:MO) reports second quarter of 2026 results before the opening bell. Wall Street is looking for $1.49 in earnings per share on $5.35 billion in revenue, compared with $1.44 on $6.10 billion a year ago. According to Benzinga Pro, options are pricing in a 4.23% move, which equates to roughly $5.32 billion of market value at stake for the $126 billion tobacco company. Altria Group houses businesses including Philip Morris USA, U.S. Smokeless Tobacco and John Middleton, alongside innovation-focused units. The stock carries a Hold consensus rating, and the stock is trading above the 180-day average analyst price forecast. Recent analyst tone has been split, with **UBS** reiterating Buy and raising its price forecast in July, while **Barclays** reiterated an Underweight rating and raised its price forecast in May. Shares have rallied in 2026, up 30.6% year-to-date and trading 14.5% above the 200-day moving average, with the stock within 2.7% of the 52-week high of $77.06. ## 1\. Amazon.Com Inc. | Mkt Cap: $2.5T | Implied Move: 6.04% **Amazon.Com Inc.** (NASDAQ:AMZN) reports second quarter of 2026 results after the closing bell. The consensus view calls for $1.82 in earnings per share on $196.02 billion in revenue, up from $1.68 on $167.70 billion in the prior-year period. Benzinga Pro data show options implying a 6.04% move — the widest on this Benzinga-selected list — with about $150 billion of market value at stake given Amazon.Com’s $2.49 trillion market cap. Amazon.Com remains the leading online retailer and third-party marketplace, with revenue also driven by Amazon Web Services and advertising services. The stock carries a Buy consensus rating, and the share price sits well below the 180-day average analyst price forecast. Into the report, July analyst actions have been active: **BMO Capital** reiterated Outperform and raised its price forecast, while **UBS** reiterated Buy and cut its price forecast. Shares have traded largely flat in 2026, up 1.9% year-to-date, trading 1.4% below the 200-day moving average after the 50-day moving average crossed above the 200-day in May. The shares sit about 17% below the 52-week high of $278.56. **Read Also: Mark Cuban Says Nvidia Is the IPO 'Funding Everyone and Anyone,' but AI Financing Isn't Bulletproof: 'One Breakthrough… Could Crumble It'** _Photo: iQoncept / Shutterstock_ ### Related Stocks - [SO.US](https://longbridge.com/en/quote/SO.US.md) - [MA.US](https://longbridge.com/en/quote/MA.US.md) - [AAPE.US](https://longbridge.com/en/quote/AAPE.US.md) - [AAPL.US](https://longbridge.com/en/quote/AAPL.US.md) - [BMO.US](https://longbridge.com/en/quote/BMO.US.md) - [KEY.US](https://longbridge.com/en/quote/KEY.US.md) - [SPCX.US](https://longbridge.com/en/quote/SPCX.US.md) - [MS.US](https://longbridge.com/en/quote/MS.US.md) - [HSBC.US](https://longbridge.com/en/quote/HSBC.US.md) - [HSBA.UK](https://longbridge.com/en/quote/HSBA.UK.md) - [00005.HK](https://longbridge.com/en/quote/00005.HK.md) - [BCS.US](https://longbridge.com/en/quote/BCS.US.md) - [BARC.UK](https://longbridge.com/en/quote/BARC.UK.md) - [TFC.US](https://longbridge.com/en/quote/TFC.US.md) - [BMY.US](https://longbridge.com/en/quote/BMY.US.md) - [BAC.US](https://longbridge.com/en/quote/BAC.US.md) - [SOJF.US](https://longbridge.com/en/quote/SOJF.US.md) - [SOMN.US](https://longbridge.com/en/quote/SOMN.US.md) - [SOJD.US](https://longbridge.com/en/quote/SOJD.US.md) - [SOJE.US](https://longbridge.com/en/quote/SOJE.US.md) - [SOJC.US](https://longbridge.com/en/quote/SOJC.US.md) - [KEY-K.US](https://longbridge.com/en/quote/KEY-K.US.md) - [KEY-L.US](https://longbridge.com/en/quote/KEY-L.US.md) - [KEY-J.US](https://longbridge.com/en/quote/KEY-J.US.md) - [KEY-I.US](https://longbridge.com/en/quote/KEY-I.US.md) - [MS-O.US](https://longbridge.com/en/quote/MS-O.US.md) - [MS-Q.US](https://longbridge.com/en/quote/MS-Q.US.md) - [MS-E.US](https://longbridge.com/en/quote/MS-E.US.md) - [MS-I.US](https://longbridge.com/en/quote/MS-I.US.md) - [MS-L.US](https://longbridge.com/en/quote/MS-L.US.md) - [MS-P.US](https://longbridge.com/en/quote/MS-P.US.md) - [MS-A.US](https://longbridge.com/en/quote/MS-A.US.md) - [MS-F.US](https://longbridge.com/en/quote/MS-F.US.md) - [MS-K.US](https://longbridge.com/en/quote/MS-K.US.md) - [DTIW.SG](https://longbridge.com/en/quote/DTIW.SG.md) - [CELG.RT.US](https://longbridge.com/en/quote/CELG.RT.US.md) - [BAC-Q.US](https://longbridge.com/en/quote/BAC-Q.US.md) - [BML-L.US](https://longbridge.com/en/quote/BML-L.US.md) - [BAC-L.US](https://longbridge.com/en/quote/BAC-L.US.md) - [BAC-K.US](https://longbridge.com/en/quote/BAC-K.US.md) - [BML-H.US](https://longbridge.com/en/quote/BML-H.US.md) - [BAC-N.US](https://longbridge.com/en/quote/BAC-N.US.md) - [BAC-E.US](https://longbridge.com/en/quote/BAC-E.US.md) - [MER-K.US](https://longbridge.com/en/quote/MER-K.US.md) - [BAC-O.US](https://longbridge.com/en/quote/BAC-O.US.md) - [BML-G.US](https://longbridge.com/en/quote/BML-G.US.md) - [BAC-M.US](https://longbridge.com/en/quote/BAC-M.US.md) - [BAC-B.US](https://longbridge.com/en/quote/BAC-B.US.md) - [BML-J.US](https://longbridge.com/en/quote/BML-J.US.md) - [BAC-S.US](https://longbridge.com/en/quote/BAC-S.US.md) - [BAC-P.US](https://longbridge.com/en/quote/BAC-P.US.md) - [8648.JP](https://longbridge.com/en/quote/8648.JP.md) ## Related News & Research - [Mastercard CFO Says Diversified Business Is Winning Through Global Uncertainty](https://longbridge.com/en/news/294380703.md) - [Mastercard Stock (MA) Pops as Card Spending Drives Strong Earnings Beat](https://longbridge.com/en/news/294383340.md) - [Southern Company (The) $SO Stock Holdings Lifted by OMERS ADMINISTRATION Corp](https://longbridge.com/en/news/293911193.md) - [Cetera Investment Advisers Has $77.07 Million Stock Holdings in Southern Company (The) $SO](https://longbridge.com/en/news/293720153.md) - [Mastercard Q2 revenue beats estimates on payment network growth](https://longbridge.com/en/news/294363629.md)