---
title: "Omdia: Global Smartphone Shipments Fell 6% in 2Q26 as Supply-side Pressures Reshape the Market"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294337942.md"
description: "Global smartphone shipments fell 6% YoY to 272 million units in Q2 2026 due to high memory costs disrupting supply. Samsung and Apple gained market share, while Xiaomi, OPPO, and vivo declined. The industry is shifting focus from volume to profitability amid structural repricing. Omdia expects continued pressure through 2026 as vendors prioritize margins over market share."
datetime: "2026-07-30T09:23:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294337942.md)
  - [en](https://longbridge.com/en/news/294337942.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294337942.md)
---

# Omdia: Global Smartphone Shipments Fell 6% in 2Q26 as Supply-side Pressures Reshape the Market

In the second quarter of 2026, global smartphone shipments declined by 6% year-on-year to 272.0 million units, as reported by Omdia. This drop came after a surge in demand during the first quarter of 2026, leading to an adjustment phase in the memory cost cycle. The ongoing high prices of memory components caused disruptions in the supply chain, raised costs for manufacturers, and prompted them to reassess their pricing, product offerings, and distribution strategies. Consequently, the smartphone market has become increasingly divided, with vendors experiencing varying levels of performance.

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