---
title: "BUZZ-Street View: Not out of the wash yet but signs are emerging for P&G"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294374815.md"
datetime: "2026-07-30T13:29:10.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294374815.md)
  - [en](https://longbridge.com/en/news/294374815.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294374815.md)
---

# BUZZ-Street View: Not out of the wash yet but signs are emerging for P&G

Procter & Gamble (PG.N) on Wednesday forecast slower revenue growth for fiscal 2027, citing a highly challenging geopolitical and economic backdrop, after reporting quarterly sales that missed analysts’ expectations and a decline in margins

Median PT of 29 brokerages covering the stock is $161 - LSEG-compiled data; the stock fell 1.61% to $143.75 premarket Thursday

### RECOVERY IN RINSE CYCLE

Citigroup (“buy,” PT: $170) says “concerns about the US organic sales growth trajectory in Q4 but note the large sell-in/sell-through gap could improve in FY27 as the negative impacts in the quarter (shipment timing & higher merchandise on Prime Day) normalize”

RBC Capital Markets (“outperform,” PT: $167) says PG’s fundamentals remain strong, with healthy consumer demand, stabilizing global market share and upcoming innovation and marketing initiatives supporting the business

Adds that “sentiment remains mixed, but we like the setup from here given underlying trajectory”

TD Cowen (“hold,” PT: $150) says co faces challenges across multiple categories, making a quick turnaround unlikely, while inventory reductions during the quarter suggest continued volatility in the U.S. market and an uneven recovery

Morningstar (fair value” $155) says P&G’s focus on investing behind its brands should help enhance performance and value for consumers amid weak category growth and geopolitical uncertainty

### Related Stocks

- [PG.US](https://longbridge.com/en/quote/PG.US.md)
- [C.US](https://longbridge.com/en/quote/C.US.md)
- [RY.US](https://longbridge.com/en/quote/RY.US.md)
- [TD.US](https://longbridge.com/en/quote/TD.US.md)
- [MORN.US](https://longbridge.com/en/quote/MORN.US.md)
- [C-R.US](https://longbridge.com/en/quote/C-R.US.md)

## Related News & Research

- [A $3.8 Billion Reason Why Procter & Gamble Stock Is in Focus Today](https://longbridge.com/en/news/294987679.md)
- [Analysts recommend buying Procter & Gamble on the post-earnings dip](https://longbridge.com/en/news/294234989.md)
- [P&G Q4 Profit Drops, Sees Growth In FY27; CEO Jejurikar To Take Addl. Role Of Chair; Stock Down](https://longbridge.com/en/news/294203767.md)
- [P&G forecasts muted 2027 as tighter consumer spending hurt demand](https://longbridge.com/en/news/294195514.md)
- [P&G Outlook 2027 Core EPS $6.89 To $7.11 Versus Ibes Estimate $7.04](https://longbridge.com/en/news/294198605.md)