---
title: "Canada Goose Stock (GOOS) Just Hit a 52-Week Low. Here's Why"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294384782.md"
description: "Canada Goose (GOOS) shares hit a 52-week low of $12.32 after reporting a Q1 loss of $90.8 million, despite revenue rising 10% to $118.9 million. Investors reacted negatively to continued losses amid weak luxury spending and U.S. tariffs. Rumors persist that the company may seek a sale. CEO Dani Reiss claims the results validate their strategy to evolve into a year-round luxury brand."
datetime: "2026-07-30T14:43:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294384782.md)
  - [en](https://longbridge.com/en/news/294384782.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294384782.md)
---

# Canada Goose Stock (GOOS) Just Hit a 52-Week Low. Here's Why

The stock of winter parka maker Canada Goose (GOOS) is trading at a 52-week low on July 30 after the company posted a big financial loss.

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The shares were trading at $12.32 a share, their lowest level in a year after the Toronto-based company announced a first-quarter loss of $90.8 million. The loss at the luxury parka maker translated into $0.93 per share. That was an improvement from a loss of $125.2 million, or $1.29 a share, a year earlier.

Revenue in the latest quarter totaled $118.9 million, up 10% from $107.8 million a year ago. Still, investors appear to be reacting negatively to continued losses at the clothing retailer and are selling the stock as a result. The latest loss arrives as rumors persist that Canada Goose is looking to sell itself.

## **Difficult Operating Environment**

Canada Goose is struggling with a difficult operating environment. Issues that are impacting the company include weak consumer spending, especially on high-end luxury goods and U.S. tariffs. Canada Goose makes most of its products in Asia.

Direct-to-consumer revenue totalled $84.8 million for the quarter, up from $78.1 million, while wholesale revenue amounted to $29.8 million, up from $17.9 million. Other revenue totalled $4.3 million, down from $11.8 million a year earlier.

Canada Goose chairman and CEO Dani Reiss says the company is "successfully evolving" into a year-round luxury brand, and that its first-quarter results prove "that our strategy is working."

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