---
title: "Booking Holdings Inc. Stock Underperforms Thursday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294412827.md"
description: "Booking Holdings Inc. (BKNG) shares fell 4.00% to $193.24 on Thursday, underperforming the broader market and several competitors despite a positive trading session for major indices. This decline ended a four-day winning streak. The stock remains 16.64% below its 52-week high of $231.80. Trading volume was lower than the 50-day average."
datetime: "2026-07-30T20:36:32.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294412827.md)
  - [en](https://longbridge.com/en/news/294412827.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294412827.md)
---

# Booking Holdings Inc. Stock Underperforms Thursday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Booking Holdings Inc. (BKNG) slid 4.00% to $193.24 Thursday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index rising 1.66% to 7,437.63 and the Dow Jones Industrial Average rising 1.19% to 52,208.06.

The stock's fall snapped a four-day winning streak.

Booking Holdings Inc. closed 16.64% short of its 52-week high of $231.80, which the company achieved on August 22nd.

The stock underperformed when compared to some of its competitors Thursday, as Expedia Group Inc. (EXPE) fell 3.73% to $292.93, Trip.com Group Ltd. ADR (TCOM) rose 1.04% to $46.48, and Tripadvisor Inc. (TRIP) fell 2.67% to $14.19.

Trading volume (6.8 M) remained 695,334 below its 50-day average volume of 7.5 M.

Data source: Dow Jones Market Data, FactSet. Data compiled July 30, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

07-30-26 1636ET

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