---
title: "Earnings season AI stock differentiation: Apple pre-market down 7%, Amazon pre-market up 12%"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294478932.md"
description: "Investors reacted very differently to the financial reports of the two companies for the June fiscal quarter, with Amazon's stock price soaring on Friday while Apple's stock price declined. Amazon's pre-market trading saw an increase of 12%, while Apple's stock price fell by 7%"
datetime: "2026-07-31T08:28:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294478932.md)
  - [en](https://longbridge.com/en/news/294478932.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294478932.md)
---

# Earnings season AI stock differentiation: Apple pre-market down 7%, Amazon pre-market up 12%

Investors reacted very differently to the financial reports of the two companies for the June fiscal quarter, with Amazon's stock price soaring on Friday while Apple's stock price declined.

Amazon's pre-market trading rose by 12%, while Apple's stock price fell by 7%

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