---
title: "MediaTek eyes bigger share of AI market"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294536060.md"
description: "MediaTek aims to capture up to 20% of the custom AI accelerator market by next year, raising its previous target. The company expects over US$2bn in data center chip revenue this year and approved a US$5bn budget for supply chain expansion. Q3 revenue is forecast to grow up to 15%, while full-year net profit guidance remains high-single-digit growth with gross margins around 46%. MediaTek also plans to launch a new flagship smartphone chip using TSMC's 2nm technology."
datetime: "2026-07-31T16:02:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294536060.md)
  - [en](https://longbridge.com/en/news/294536060.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294536060.md)
---

# MediaTek eyes bigger share of AI market

## INCREASING SCALE: The company’s CEO said it expects to generate more than US$2bn from chips used in data centers this year, and for 2027 revenue to jump

MediaTek Inc (聯發科), the world’s biggest smartphone chip supplier, yesterday said it aims to capture up to 20 percent of the serviceable available market of the customized artificial intelligence (AI) accelerator market next year, accelerating its push into AI data centers.

The goal is up from the company’s previous target three months ago of 10 to 15 percent of the market — which is worth US$80 billion — amid demand from AI data center operators for customized AI chips in pursuit of optimized total cost of ownership and performance.

MediaTek expects the serviceable available market and its market share to expand further in 2028 after its second customized AI accelerator, or AI application-specific IC (ASIC), enters volume production.

That would follow volume production in the fourth quarter this year of the first AI ASIC it has designed for a US cloud service provider, MediaTek chief executive officer Rick Tsai (蔡力行) told an online investors’ conference.

MediaTek did not disclose the customer’s name, but reports said the company is designing a tensor process unit — an AI ASIC — for Google.

MediaTek expects to generate more than US$2 billion from chips used in data centers this year and for revenue to expand substantially next year, primarily driven by accelerating customer demand, Tsai said.

To increase its scale in the global AI ASIC market, MediaTek continues to deepen its engagement with several customers, he said.

On the advanced packaging technology front, MediaTek helps customers develop high-performance ASICs across a broad range of very large chip sizes using the chip-on-wafer-on-substrate (CoWoS) and EMIB-T technologies, leveraging its experience in advanced node design, such as 2-nanometer processes, as well as cutting edge engineering and architecture capabilities, the company said.

CoWoS is an advanced packaging technology developed by Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) and widely used in AI chips production, while EMIB-T, a rival technology developed by Intel Corp, is expected to commence volume production in 2028.

MediaTek said its board of directors yesterday approved a US$5 billion budget to secure supply chain capacity and fuel the company’s strategic expansion from AI ASIC to full-scale systems and platforms.

MediaTek yesterday forecast that revenue this quarter would be flat or expand 15 percent sequentially to between NT$152.2 billion and NT$159.8 billion (US$4.71 billion and US$4.95 billion).

The company expects growth in connectivity and vehicle chips this quarter to offset a mid-single-digit percentage decline in smartphone chip revenue due to increased material costs.

MediaTek said it plans to launch a new flagship smartphone chip made on TSMC’s 2-nanometer technology this quarter to cater to demand for agentic AI features on premium phones.

For the full year, the company said it aims to increase revenue by a high-single-digit percentage in US dollar terms, achieving the high-end of its full year revenue growth target range.

Gross margin this year would be within the current quarter’s guidance range at about 46 percent, it said.

The company yesterday said net profit edged up 0.7 percent to NT$24.34 billion last quarter from NT$24.15 billion in the first quarter.

On an annual basis, net profit last quarter contracted 12.6 percent compared with NT$27.85 billion a year earlier.

Earnings per share last quarter were NT$15.28 versus NT$15.17 in the first quarter and NT$17.5 a year earlier.

Gross margin dropped to 46.2 percent from 46.3 percent in the first quarter and 49.1 percent in the second quarter last year.

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