---
title: "Vertu names Dassos Morby as general manager of Skoda Leicester dealership"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294538782.md"
description: "Vertu Motors has appointed Dassos Morby as general manager of its Skoda dealership in Leicester. Morby joined the company in June to lead the Groby Road site, which was acquired from Marshalls in November. He brings extensive experience, having started at BMW, served as general sales manager at Audi, and held senior leadership roles within Volkswagen Group across the Midlands."
datetime: "2026-07-31T16:34:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294538782.md)
  - [en](https://longbridge.com/en/news/294538782.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294538782.md)
---

# Vertu names Dassos Morby as general manager of Skoda Leicester dealership

-   Vertu Motors appointed Dassos Morby as general manager of its Skoda dealership in Leicester. \* Morby joined in June to lead the Groby Road site, acquired from Marshalls in November. \* He started at BMW, moved to Audi as general sales manager, then held senior Volkswagen Group leadership roles across the Midlands. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Vertu Motors plc published the original content used to generate this news brief on July 31, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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