--- title: "Snapchat no longer rewards fully AI-generated Spotlight content" type: "News" locale: "en" url: "https://longbridge.com/en/news/294539865.md" description: "Snapchat announced it will no longer reward fully AI-generated videos in its Spotlight feature, prioritizing human-made content to ensure authenticity. While creators can still use AI tools for editing, the algorithm will favor original perspectives and personal storytelling. This move aligns with a broader industry trend among platforms like LinkedIn, Meta, and YouTube to deprioritize low-quality 'AI slop' amid rising criticism." datetime: "2026-07-31T16:50:41.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/294539865.md) - [en](https://longbridge.com/en/news/294539865.md) - [zh-HK](https://longbridge.com/zh-HK/news/294539865.md) --- # Snapchat no longer rewards fully AI-generated Spotlight content Snapchat is the latest company to strengthen its stance against AI slop. The social network platform will no longer reward fully AI-generated videos, as it seeks to prioritize human-made content. Snapchat announced the update on Friday, stating that its recommendation systems will be adjusted to ensure that only videos created by real people are eligible for Spotlight recommendations. Snapchat expressed in its blog post that it wants Spotlight to “remain a place where people can discover authentic creativity from real people, because we believe there’s enduring value in rewarding original perspectives, personal storytelling, and the moments that people choose to create and share themselves.” However, Snapchat clarified that it’s not completely rejecting AI. Creators can still use its AI creative tools to enhance or edit their content. This update aligns with Snapchat’s broader efforts to improve Spotlight and shift focus back to original posts that highlight human creativity. In April, the company indicated that users would see less AI-generated content. As criticism of low-quality AI-generated content (known as “AI slop”) continues to rise, many companies are revising their policies to deprioritize such material in their algorithms, implement reporting features, or remove certain AI features altogether. For instance, LinkedIn recently launched a feature that allows users to click a button labeled “seems like AI slop” to report posts that seem AI-generated. Substack also introduced a tool to help users identify AI-written newsletters. Earlier this month, Meta faced significant backlash over an Instagram feature that allowed users to modify photos from public accounts using AI, leading the tech giant to remove the feature entirely. Additionally, YouTube has intensified its crackdown on low-quality AI content by clarifying monetization policies, so “inauthentic content” cannot be monetized, including generic, repetitive, or template-based content, and any content featuring AI personas discussing sensitive topics such as health and finance. In separate news, Snapchat implemented new content control measures to protect underage users last month. Those aged 13 to 15 will only be able to share Spotlight posts with people they follow back, aiming to guard against doxxing. ### Related Stocks - [META.US](https://longbridge.com/en/quote/META.US.md) - [SNAP.US](https://longbridge.com/en/quote/SNAP.US.md) - [METD.US](https://longbridge.com/en/quote/METD.US.md) - [METU.US](https://longbridge.com/en/quote/METU.US.md) - [FBL.US](https://longbridge.com/en/quote/FBL.US.md) - [FBY.US](https://longbridge.com/en/quote/FBY.US.md) - [FBYY.US](https://longbridge.com/en/quote/FBYY.US.md) - [METW.US](https://longbridge.com/en/quote/METW.US.md) - [MAGX.US](https://longbridge.com/en/quote/MAGX.US.md) ## Related News & Research - [BUZZ-Meta struggles to clear short-term technical ceiling](https://longbridge.com/en/news/294808735.md) - [Meta says its AI model hacked another company, adding to worries about bots going rogue](https://longbridge.com/en/news/295141974.md) - [Meta launches new AI model as Zuckerberg champions open-weight push](https://longbridge.com/en/news/295387930.md) - [Meta CEO Zuckerberg says company targets “personal superintelligence” for everyone](https://longbridge.com/en/news/295388716.md) - [Meta Asks Engineers to Use MetaCode as It Tries to Catch Up with Anthropic and OpenAI](https://longbridge.com/en/news/294998546.md)