---
title: "Nintendo Co. Ltd. ADR Underperforms Friday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294558419.md"
description: "Nintendo Co. Ltd. ADR (NTDOY) fell 1.58% to $11.82 on Friday, underperforming the broader market as the NASDAQ and Dow Jones rose. This marks the second consecutive day of losses for Nintendo, which is currently trading 52.57% below its 52-week high. While competitors like Hasbro and Take-Two also declined, Sega Sammy dropped significantly by 6.03%. Trading volume was notably lower than the 50-day average."
datetime: "2026-07-31T21:27:50.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294558419.md)
  - [en](https://longbridge.com/en/news/294558419.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294558419.md)
generator: "portal-rs"
---

# Nintendo Co. Ltd. ADR Underperforms Friday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

The Nintendo Co. Ltd. ADR (NTDOY) shed 1.58% to $11.82 Friday, on what proved to be an all-around positive trading session for the stock market, with the NASDAQ Composite Index rising 1.00% to 25,373.85 and the Dow Jones Industrial Average rising 0.53% to 52,485.03.

This was the ADR's second consecutive day of losses.

Nintendo Co. Ltd. ADR closed 52.57% below its 52-week high of $24.92, which the company reached on August 18th.

The ADR demonstrated a mixed performance when compared to some of its competitors Friday, as Hasbro Inc. (HAS) fell 0.62% to $93.94, Sega Sammy Holdings Inc. ADR (SGAMY) fell 6.03% to $4.21, and Take-Two Interactive Software Inc. (TTWO) fell 1.82% to $242.92.

Trading volume (1.3 M) remained 2.8 million below its 50-day average volume of 4.1 M.

Data source: Dow Jones Market Data, FactSet. Data compiled July 31, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

07-31-26 1727ET

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**