---
title: "RTX 5080 and 5090 prices soar far above launch MSRPs"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/294566684.md"
description: "RTX 5080 and 5090 prices have surged, with some listings exceeding double their launch MSRPs. This increase is driven by rising GDDR7 costs, reduced pricing controls, and Nvidia's focus on high-margin products. Reports indicate potential further price hikes of up to 30% for GPU and memory kits, impacting both RTX 50 and 40 series cards."
datetime: "2026-08-01T01:34:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/294566684.md)
  - [en](https://longbridge.com/en/news/294566684.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/294566684.md)
---

# RTX 5080 and 5090 prices soar far above launch MSRPs

Prices hit new highs: Premium RTX 5080 and 5090 cards now list for over double their launch prices in some cases, far above their original MSRPs. Multiple factors at play: Rising GDDR7 costs, reduced pricing controls, and Nvidia’s supply focus on high-margin products are pushing retail prices higher. More hikes possible: Reports suggest Nvidia may raise GPU-and-memory kit prices by up to 30%, potentially affecting both RTX 50 and 40 series cards.

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