---
title: "L’Oreal Rated Hold as Strong Profit Drivers Support Upgraded Price Target to $377 but Valuation Seen as Fair"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295037576.md"
description: "Jefferies analyst Molly Wylenzek upgraded L'Oreal to a Hold with a €377 price target, citing strong profit drivers in dermatological skincare and fragrances that support improved growth trends. However, she maintains the rating as Hold because the current valuation of roughly 27x earnings is considered fair, fully reflecting these strengths. This follows Morgan Stanley's similar Hold rating on August 4."
datetime: "2026-08-06T00:55:24.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295037576.md)
  - [en](https://longbridge.com/en/news/295037576.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295037576.md)
generator: "portal-rs"
---

# L’Oreal Rated Hold as Strong Profit Drivers Support Upgraded Price Target to $377 but Valuation Seen as Fair

Jefferies analyst Molly Wylenzek upgraded the rating on L’Oreal to a Hold yesterday, setting a price target of €377.00.

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Molly Wylenzek has given his Hold rating due to a combination of factors, including improving growth trends and a supportive market backdrop that challenge her prior view of L’Oreal’s medium‑term growth being capped at about 4–4.5% on a two‑year CAGR basis. Recent quarterly performance has exceeded those earlier expectations, and the company’s business model continues to benefit from strong profitability drivers in high‑margin areas such as dermatological skincare and fragrances, prompting her to lift the price target from $328 to $377.

At the same time, Wylenzek judges that the current valuation, at roughly 27x earnings, already fully reflects these strengths and the benefits of L’Oreal’s scale as consumers shift between price tiers and distribution channels become more fragmented. In her view, while the company merits a valuation premium versus peers, the shares are now fairly valued rather than attractive, leading her to move the recommendation to Hold rather than a more bullish stance.

In another report released on August 4, Morgan Stanley also maintained a Hold rating on the stock with a €388.00 price target.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**