---
title: "Celsius Shares Crash As Revenue Misses Estimates"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295108537.md"
description: "Celsius Holdings shares plunged 16% in premarket trading after reporting second-quarter results that missed Wall Street estimates. Revenue rose 11% to $817.9 million but fell short of the $872.6 million forecast, while adjusted EPS dropped to 36 cents from 47 cents year-over-year. Profitability deteriorated due to promotional activity and aluminum inflation, causing net income to fall 45%. The company completed the Rockstar integration but faced headwinds from a challenging commodity environment and potential consumer slowdowns."
datetime: "2026-08-06T12:36:43.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295108537.md)
  - [en](https://longbridge.com/en/news/295108537.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295108537.md)
generator: "portal-rs"
---

# Celsius Shares Crash As Revenue Misses Estimates

Celsius Holdings, the Florida-based beverage company with a portfolio of some of America's top-performing energy drinks, **reported weaker-than-expected second-quarter results,** as revenue, adjusted earnings, and profitability missed Wall Street estimates.

Second-quarter adjusted earnings fell to 36 cents per share from 47 cents a year earlier, below the 41-cent Bloomberg Consensus estimate. Revenue increased 11% to $817.9 million but missed the $872.6 million estimate, **with North American sales of $790.7 million also falling short.**

Profitability deteriorated despite sales growth. Gross margin narrowed to 48.1% from 51.5% as promotional activity, channel mix, and aluminum inflation weighed on results. Net income fell 45% to $55.3 million, while adjusted earnings declined to 36 cents per share from 47 cents. Adjusted EBITDA dropped 12% to $184.2 million.

**2Q Earnings Snapshot:**

*Adjusted EPS 36c vs. 47c y/y, estimate 41c (Bloomberg Consensus)*

*EPS 14c vs. 33c y/y, estimate 40c*

*Revenue $817.9 million, +11% y/y, estimate $872.6 million*

-   ***North America revenue $790.7 million, +11% y/y, estimate $847.3 million***
-   *International revenue $27.2 million, +9.7% y/y*

*Gross margin 48.1% vs. 51.5% y/y, estimate 48.6%*

*Adjusted Ebitda $184.2 million, -12% y/y, estimate $198.4 million*

Celsius shares plunged 16% in premarket trading.

"During the second quarter of 2026, we made meaningful progress in advancing Celsius Holdings as a scaled portfolio of leading brands. We **delivered a double-digit increase in second-quarter revenue, completed the Rockstar integration, and maintained gross margin near first-quarter levels despite a challenging commodity environment**," CEO John Fieldly wrote in a press release.

Celsius Holdings' portfolio, which includes CELSIUS, Alani Nu, and the U.S. and Canadian Rockstar Energy business, **accounts for about 20% of U.S. ready-to-drink energy sales. PepsiCo serves as the company's primary distribution partner**.

Notably, the national average price for regular 87-octane gasoline remained mostly above $4 per gallon in the quarter, a key threshold at which **consumer behavior begins to shift** through trade-downs and reduced discretionary purchases. Goldman Sachs analyst Bonnie Herzog previously flagged a slowdown in energy-drink demand beginning in mid-May. Read the full note here.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**