---
title: "Harley-Davidson Inc. Stock Falls Thursday, Underperforms Market"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295147334.md"
description: "Harley-Davidson Inc. (HOG) shares fell 1.87% to $25.70 on Thursday, underperforming the broader market as the S&P 500 and Dow Jones also declined. This marks the second consecutive day of losses for the stock, which remains 17.76% below its 52-week high of $31.25. Trading volume was notably lower than the 50-day average."
datetime: "2026-08-06T21:25:51.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295147334.md)
  - [en](https://longbridge.com/en/news/295147334.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295147334.md)
generator: "portal-rs"
---

# Harley-Davidson Inc. Stock Falls Thursday, Underperforms Market

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Harley-Davidson Inc. (HOG) shed 1.87% to $25.70 Thursday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index falling 0.18% to 7,709.96 and Dow Jones Industrial Average falling 0.85% to 53,885.10.

This was the stock's second consecutive day of losses.

Harley-Davidson Inc. closed 17.76% short of its 52-week high of $31.25, which the company reached on September 17th.

Trading volume (1.4 M) remained 1.4 million below its 50-day average volume of 2.8 M.

Data source: Dow Jones Market Data, FactSet. Data compiled August 6, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

08-06-26 1725ET

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**