---
title: "Rivian bets on R2 ramp, software gains to boost profits"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295215426.md"
description: "Rivian raised its 2026 delivery target to 65,000–70,000 vehicles due to strong R2 demand. High-margin software and autonomy services offset automotive losses in Q2. The company plans a second R2 production shift by late September to accelerate deliveries and improve unit economics."
datetime: "2026-08-07T10:04:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295215426.md)
  - [en](https://longbridge.com/en/news/295215426.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295215426.md)
---

# Rivian bets on R2 ramp, software gains to boost profits

Raising the bar: Rivian lifted its 2026 delivery target to 65,000–70,000 vehicles after stronger-than-expected R2 demand. Software cushions losses: High-margin software and services, including autonomy features, offset automotive segment losses in Q2. Scaling production: A second R2 production shift by late September aims to accelerate deliveries and improve unit economics.

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