---
title: "Southwest Airlines raises CEO Bob Jordan base salary to $1.23 million, lifts long-term incentive target to 1,200%"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295273990.md"
description: "Southwest Airlines has increased CEO Bob Jordan's base salary to $1.23 million and set his long-term incentive target at 1,200% of base salary, effective August 15, 2026. Other named executives received base salaries around $805,000-$815,000 with lower incentive targets. Compensation benchmarks were adjusted to reflect peer data from American, Delta, and United Airlines' 2026 proxy statements."
datetime: "2026-08-07T20:16:57.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295273990.md)
  - [en](https://longbridge.com/en/news/295273990.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295273990.md)
generator: "portal-rs"
---

# Southwest Airlines raises CEO Bob Jordan base salary to $1.23 million, lifts long-term incentive target to 1,200%

-   Southwest Airlines reset executive pay terms effective Aug. 15, 2026, lifting CEO Bob Jordan’s base salary to $1.23 million. \* Jordan’s long-term incentive target set at 1,200% of base salary; short-term incentive target set at 200%. \* Compensation benchmarks shifted to the average of American Airlines, Delta Air Lines, United Airlines peer data from their 2026 proxy statements. \* Other named executives’ base salaries set at $815,000 for COO Andrew Watterson; $805,000 for CFO Tom Doxey and two other EVPs. \* Long-term incentive targets for those executives set at 500% of base salary; short-term incentive targets set at 150% for Watterson, 135% for others. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Southwest Airlines Co. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001193125-26-340284), on August 07, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**