---
title: "Nintendo Co. Ltd. ADR Underperforms Friday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295280233.md"
description: "Nintendo Co. Ltd. ADR (NTDOY) slipped 1.40% to $12.72 on Friday, underperforming against competitors like Hasbro, Sega Sammy, and Take-Two Interactive during a positive market session. The stock closed 48.96% below its 52-week high of $24.92. Trading volume was notably lower than the 50-day average."
datetime: "2026-08-07T21:26:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295280233.md)
  - [en](https://longbridge.com/en/news/295280233.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295280233.md)
generator: "portal-rs"
---

# Nintendo Co. Ltd. ADR Underperforms Friday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

The Nintendo Co. Ltd. ADR (NTDOY) slipped 1.40% to $12.72 Friday, on what proved to be an all-around positive trading session for the stock market, with the NASDAQ Composite Index rising 1.30% to 26,690.62 and the Dow Jones Industrial Average rising 0.28% to 54,036.93.

Nintendo Co. Ltd. ADR closed 48.96% below its 52-week high of $24.92, which the company reached on August 18th.

The ADR underperformed when compared to some of its competitors Friday, as Hasbro Inc. (HAS) rose 2.00% to $93.52, Sega Sammy Holdings Inc. ADR (SGAMY) rose 2.97% to $4.34, and Take-Two Interactive Software Inc. (TTWO) rose 6.04% to $246.50.

Trading volume (1.2 M) remained 2.8 million below its 50-day average volume of 4.1 M.

Data source: Dow Jones Market Data, FactSet. Data compiled August 7, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

08-07-26 1726ET

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**