---
title: "Volkswagen plans US.-built midsize pickup by decade’s end"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295332716.md"
description: "Volkswagen plans to launch a US-built midsize pickup by the end of the decade, aiming to boost its small US market share through a strategy overhaul. Reports suggest a potential collaboration with Ford on a Ranger-based model. To accelerate execution, former Audi sales chief Marco Schubert has been appointed to lead Volkswagen's US operations."
datetime: "2026-08-09T20:30:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295332716.md)
  - [en](https://longbridge.com/en/news/295332716.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295332716.md)
generator: "portal-rs"
---

# Volkswagen plans US.-built midsize pickup by decade’s end

Major U.S. push: Volkswagen plans a locally built pickup as part of a broader strategy overhaul to grow its small U.S. market share. Likely midsize model: Reports suggest a Ranger-based collaboration with Ford is possible, offering a premium lifestyle-focused alternative to rugged rivals. Leadership shakeup: Former Audi sales chief Marco Schubert will lead U.S. operations, signaling urgency in executing the pickup plan.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**