---
title: "Ipsos-IWSR whitepaper commissioned by AB InBev flags moderation as key alcohol consumption trend"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295350770.md"
description: "An Ipsos-IWSR whitepaper commissioned by AB InBev identifies moderation as a key trend in alcohol consumption. While global per-capita consumption has declined, total volume remains over 30% above 2000 levels. Premium-plus volumes grew at a 5% CAGR (2014-2024), and innovation drove over half of retail value growth, with flavor being the primary driver for RTD choices."
datetime: "2026-08-10T02:50:21.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295350770.md)
  - [en](https://longbridge.com/en/news/295350770.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295350770.md)
generator: "portal-rs"
---

# Ipsos-IWSR whitepaper commissioned by AB InBev flags moderation as key alcohol consumption trend

-   Budweiser APAC-backed Ipsos and IWSR whitepaper flagged moderation as a central driver of adult beverage demand shifts. \* Total alcohol volume remained over 30% above 2000 levels, despite recent declines in global per-capita consumption. \* Participation stayed broad, with 76% of legal-drinking-age adults drinking alcohol; Gen Z engagement increased. \* Premium-plus volumes rose at a 5% CAGR from 2014-2024, pointing to continued willingness to pay for perceived value. \* Innovation drove over half of retail value growth in the past decade; 52% cited flavor as the main reason for RTD choices. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Budweiser Brewing Company APAC Ltd. published the original content used to generate this news brief on August 10, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**