---
title: "Apple's stock price fell in pre-market trading as Jefferies expressed concerns about the outlook for high-priced iPhones and downgraded its rating"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295399148.md"
description: "Jefferies downgraded Apple's rating from Hold to Underperform, lowering the target price from $285.56 to $263.66. Due to the cancellation of the all-glass iPhone plan because of yield issues and rising storage chip costs, analysts believe that Apple's reliance on high-priced iPhones to drive growth faces challenges. As a result, Apple's stock price fell 1.3% in pre-market trading on Monday"
datetime: "2026-08-10T11:26:46.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295399148.md)
  - [en](https://longbridge.com/en/news/295399148.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295399148.md)
---

# Apple's stock price fell in pre-market trading as Jefferies expressed concerns about the outlook for high-priced iPhones and downgraded its rating

Apple's stock price fell 1.3% in pre-market trading on Monday. Jefferies downgraded Apple's rating from Hold to Underperform, noting that Apple's product strategy of driving growth through the launch of higher-priced iPhones faces challenges.

Analyst Edison Lee stated that Jefferies' supply chain survey indicates that Apple has canceled its all-glass iPhone plan due to low yield rates.

"This poses a significant setback for Apple's efforts to launch higher-priced iPhones amid soaring storage chip costs."

Jefferies lowered its target price for Apple from $285.56 to $263.66.

Previously, Apple stock went ex-dividend on Monday

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