---
title: "Tilray’s Hi*Ball Energy expands UK push with Wolverhampton Wanderers partnership"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295541601.md"
description: "Tilray Brands’ HiBall Energy has partnered with Wolverhampton Wanderers to become the club’s official energy drink partner for the 2026/27 EFL Championship season. This marks HiBall’s first UK sports partnership, aiming to expand brand awareness and trial its zero-sugar product. The deal includes sales at Molineux Stadium during home matches and supported marketing activations."
datetime: "2026-08-11T13:05:53.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295541601.md)
  - [en](https://longbridge.com/en/news/295541601.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295541601.md)
---

# Tilray’s Hi*Ball Energy expands UK push with Wolverhampton Wanderers partnership

-   Tilray Brands’ HiBall Energy signed a partnership with Wolverhampton Wanderers, expanding the brand’s UK push into English football. \* Deal makes HiBall the club’s official energy drink partner for the 2026⁄27 EFL Championship season. \* HiBall will be sold across Molineux Stadium during home matches, supported by matchday and digital marketing activation. \* Agreement marks HiBall’s first UK sports partnership, part of a strategy to build UK awareness and trial for its zero-sugar energy drink. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Tilray Brands Inc. published the original content used to generate this news brief on August 11, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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