---
title: "Ford’s EV pickup is almost here, promising much more than an affordable price tag"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295803519.md"
description: "Ford announced the Fathom, a midsize electric pickup based on its Universal EV platform, will enter production at the Louisville Assembly Plant in Q1 2027. The vehicle is scheduled to go on sale in early 2027 with a starting price of $28,350. This marks the first UEV-based vehicle produced at the plant, which Ford previously converted from gas-powered manufacturing to fully electric vehicle production."
datetime: "2026-08-13T13:00:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295803519.md)
  - [en](https://longbridge.com/en/news/295803519.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295803519.md)
---

# Ford’s EV pickup is almost here, promising much more than an affordable price tag

The Ford Fathom will go on sale in early 2027, starting at $28,350. Ford said the electric pickup is on track to go into production at its Louisville Assembly plant in Q1 2027.

## Ford Fathom EV pickup enters production in Q1 2027

Ford revealed the name and starting price of the upcoming midsize electric pickup last week, the first vehicle based on its Universal EV (UEV) platform.

The first prototypes will roll off the assembly lines at Ford’s 3-million-square-foot Louisville Assembly Plant (LAP) in the first quarter of 2027.

Ford announced plans a year ago to transform it from a gas-powered vehicle plant into a facility for building fully electric vehicles, starting with the Fathom.

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