---
title: "This is Instagram’s new logo"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295818217.md"
description: "Instagram has unveiled a new wordmark, replacing its recognizable cursive typeface used for the last decade. The updated design is described by head Adam Mosseri as 'cleaner and more modern' with references to the original simplicity. However, the new half-cursive, half-print style has been criticized for being less legible than its predecessor."
datetime: "2026-08-13T15:06:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295818217.md)
  - [en](https://longbridge.com/en/news/295818217.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295818217.md)
---

# This is Instagram’s new logo

Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam", right?

"The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri announced on his account. "Cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram."

_This story is developing…_

Read the full story at The Verge.

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