---
title: "Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/295994464.md"
description: "Bank of America Corp DE increased its stake in Harley-Davidson by 456.7% in Q1, holding 1.65% of the company valued at $35.1 million. Other institutions like Bessemer Group and Geneos Wealth Management also significantly boosted their HOG positions. Meanwhile, CFO Jonathan Root sold shares under a pre-arranged plan, while CAO Gayle Littleton acquired shares. Harley-Davidson recently reported quarterly earnings beating estimates and announced a dividend."
datetime: "2026-08-15T07:22:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/295994464.md)
  - [en](https://longbridge.com/en/news/295994464.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/295994464.md)
generator: "portal-rs"
---

# Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG

Bank of America Corp DE grew its holdings in shares of Harley-Davidson, Inc. (NYSE:HOG - Free Report) by 456.7% during the first quarter, according to the company in its most recent disclosure with the SEC. The fund owned 1,735,378 shares of the company's stock after buying an additional 1,423,675 shares during the quarter. Bank of America Corp DE owned 1.65% of Harley-Davidson worth $35,089,000 at the end of the most recent reporting period.

Get **Harley-Davidson** alerts:

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A number of other institutional investors and hedge funds have also recently modified their holdings of HOG. Pinnacle Holdings LLC bought a new stake in shares of Harley-Davidson during the fourth quarter worth $30,000. Fifth Third Bancorp boosted its position in Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock valued at $36,000 after buying an additional 579 shares during the period. Geneos Wealth Management Inc. grew its stake in Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock worth $53,000 after acquiring an additional 1,278 shares in the last quarter. Bessemer Group Inc. increased its position in shares of Harley-Davidson by 1,758.9% during the first quarter. Bessemer Group Inc. now owns 2,937 shares of the company's stock worth $59,000 after acquiring an additional 2,779 shares during the period. Finally, Farther Finance Advisors LLC raised its stake in shares of Harley-Davidson by 36.3% during the fourth quarter. Farther Finance Advisors LLC now owns 4,119 shares of the company's stock valued at $84,000 after acquiring an additional 1,098 shares in the last quarter. 85.10% of the stock is owned by institutional investors. 

## Harley-Davidson Trading Down 0.4%

Harley-Davidson stock opened at $27.74 on Friday. The stock has a 50-day moving average price of $25.71 and a 200 day moving average price of $22.89. The company has a market capitalization of $2.89 billion, a price-to-earnings ratio of 17.02, a price-to-earnings-growth ratio of 18.89 and a beta of 1.27. Harley-Davidson, Inc. has a 52 week low of $17.09 and a 52 week high of $31.25. The company has a quick ratio of 1.70, a current ratio of 1.90 and a debt-to-equity ratio of 0.36. 

-   MarketBeat Week in Review – 04/20 - 04/24

Harley-Davidson (NYSE:HOG - Get Free Report) last announced its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 EPS for the quarter, beating the consensus estimate of $0.65 by $0.10. The business had revenue of $1.23 billion during the quarter, compared to analysts' expectations of $1.17 billion. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. During the same period in the previous year, the business posted $0.88 EPS. The business's quarterly revenue was down 5.9% compared to the same quarter last year. Sell-side analysts anticipate that Harley-Davidson, Inc. will post 0.51 EPS for the current year. 

## Harley-Davidson Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, June 25th. Shareholders of record on Monday, June 8th were paid a dividend of $0.1875 per share. The ex-dividend date was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.7%. Harley-Davidson's dividend payout ratio (DPR) is presently 46.01%. 

## Insider Buying and Selling

-   Harley-Davidson Rallies 38%, But Analysts See Downside Ahead

In other Harley-Davidson news, CFO Jonathan R. Root sold 1,554 shares of the business's stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $24.88, for a total value of $38,663.52. Following the completion of the transaction, the chief financial officer directly owned 27,846 shares of the company's stock, valued at approximately $692,808.48. The trade was a 5.29% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Gayle Littleton acquired 7,500 shares of the company's stock in a transaction dated Tuesday, August 11th. The shares were purchased at an average cost of $26.38 per share, for a total transaction of $197,850.00. Following the purchase, the chief accounting officer directly owned 7,500 shares in the company, valued at approximately $197,850. This trade represents a ∞ increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. In the last quarter, insiders acquired 57,500 shares of company stock worth $1,439,550 and sold 4,662 shares worth $114,266. 0.97% of the stock is currently owned by company insiders. 

## Analyst Ratings Changes

Several equities research analysts have weighed in on the company. Zacks Research upgraded Harley-Davidson from a "strong sell" rating to a "hold" rating in a report on Monday, April 27th. Loop Capital raised shares of Harley-Davidson from a "hold" rating to a "buy" rating and set a $32.00 price objective for the company in a research note on Monday, July 20th. Wolfe Research reiterated an "outperform" rating on shares of Harley-Davidson in a report on Monday, June 15th. Weiss Ratings upgraded shares of Harley-Davidson from a "hold (c-)" rating to a "hold (c)" rating in a report on Tuesday. Finally, Morgan Stanley increased their price objective on shares of Harley-Davidson from $15.00 to $17.00 and gave the company an "underweight" rating in a research note on Tuesday, July 28th. One equities research analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, five have issued a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the company has a consensus rating of "Hold" and a consensus price target of $26.11.

**View Our Latest Report on HOG**

## Harley-Davidson Profile

(Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles. 

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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*This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.*

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**