---
title: "China's Total Retail Sales of Consumer Goods in July Rose 0.6% Year-on-Year, Down from 1% Previously"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296066931.md"
description: "China's total retail sales of consumer goods rose by 0.6% year-on-year in July, down from the previous value of 1%. Cumulative growth from January to July stood at 1.2%. Notably, retail sales excluding automobiles increased by 2.5% in July and by 2.7% from January to July. Both urban and rural retail sales achieved positive growth, although the pace slowed compared to earlier periods. Catering revenue rose by 1.4% in July, while retail sales of goods increased by 0.5%. Online retail sales grew by 4.8% from January to July, showing relative resilience. The overall momentum of consumption recovery has weakened"
datetime: "2026-08-17T07:04:28.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296066931.md)
  - [en](https://longbridge.com/en/news/296066931.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296066931.md)
---

# China's Total Retail Sales of Consumer Goods in July Rose 0.6% Year-on-Year, Down from 1% Previously

From January to July, the total retail sales of consumer goods amounted to 28,774.4 billion yuan, a year-on-year increase of 1.2%. Among this, retail sales of consumer goods excluding automobiles reached 26,514.2 billion yuan, up by 2.7%. In July, the total retail sales of consumer goods totaled 39,022 billion yuan, a year-on-year increase of 0.6%. Among this, retail sales of consumer goods excluding automobiles amounted to 35,892 billion yuan, up by 2.5%.

By location of operating units, from January to July, urban consumer goods retail sales reached 24,928.5 billion yuan, a year-on-year increase of 1.1%; rural consumer goods retail sales amounted to 3,845.9 billion yuan, up by 2.4%. In July, urban consumer goods retail sales totaled 33,780 billion yuan, a year-on-year increase of 0.5%; rural consumer goods retail sales reached 5,242 billion yuan, up by 1.6%.

By consumption type, from January to July, retail sales of goods amounted to 25,492.2 billion yuan, a year-on-year increase of 1.1%; catering revenue reached 3,282.2 billion yuan, up by 2.6%. In July, retail sales of goods totaled 34,455 billion yuan, a year-on-year increase of 0.5%; catering revenue amounted to 4,567 billion yuan, up by 1.4%.

By retail format, from January to July, among retail enterprises above the designated size, retail sales at convenience stores and supermarkets increased by 6.1% and 3.8% year-on-year, respectively; retail sales at specialty stores, department stores, and brand exclusive stores decreased by 1.8%, 2.4%, and 9.3%, respectively.

From January to July, the national online retail sales of goods and services totaled 11,721.4 billion yuan, a year-on-year increase of 4.8%. Among this, online retail sales of goods reached 7,396.5 billion yuan, up by 4.6%. Within online retail sales of goods, sales of food, clothing, and daily necessities increased by 16.9%, 5.8%, and 1.1%, respectively. Online retail sales of services amounted to 4,324.9 billion yuan, up by 5.2%.

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