---
title: "ASOS names Jon Bennett menswear product director for ASOS Design"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296107712.md"
description: "ASOS has appointed Jon Bennett as the new menswear product director for ASOS Design. Bennett, formerly managing director at Next’s wholly owned brands division, will lead strategy and performance for the menswear line, focusing on product proposition, brand identity, and commercial results. He brings extensive experience in senior menswear trading, buying, sourcing, and design roles from previous positions at Next, Primark, and Topshop/Topman."
datetime: "2026-08-17T12:37:53.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296107712.md)
  - [en](https://longbridge.com/en/news/296107712.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296107712.md)
generator: "portal-rs"
---

# ASOS names Jon Bennett menswear product director for ASOS Design

-   ASOS appointed Jon Bennett as menswear product director for ASOS Design. \* Bennett will lead strategy and performance for ASOS Design Menswear, focusing on product proposition, brand identity, fashion authority, commercial results. \* He joins from Next’s wholly owned brands division, where he was managing director. \* His background includes senior menswear trading, buying, sourcing, design roles at Next, Primark, Topshop/Topman. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ASOS plc published the original content used to generate this news brief on August 17, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**