---
title: "Hyundai Stock And Rivian In Focus As Luxury EV SUVs Return"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296452561.md"
description: "Hyundai's Genesis GV90 launch highlights the luxury EV SUV market, impacting stocks like Rivian, Mercedes-Benz, and Hyundai. Rivian faces execution risks despite software revenue growth. Mercedes-Benz balances strong brand presence with China demand weakness and high capex. Hyundai leverages its premium Genesis line within the broader EV transition."
datetime: "2026-08-20T07:42:59.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296452561.md)
  - [en](https://longbridge.com/en/news/296452561.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296452561.md)
generator: "portal-rs"
---

# Hyundai Stock And Rivian In Focus As Luxury EV SUVs Return

Hyundai’s Genesis GV90 launch puts luxury electric SUVs back in the spotlight just as investors are questioning where the next wave of EV demand might come from. A high price point, new production capacity and tougher U.S. incentives create both potential upside and execution risk. This article looks at 3 stocks exposed to this news and explains how the same headlines can signal opportunity or caution, depending on the business behind the badge.

The 3 stocks below are just a starting sample from this theme, and the full screen surfaced 13 more companies with equally compelling electric vehicle narratives that are not covered here. To go straight to the source and identify your own highest conviction ideas, head into the Global Electric Vehicle Manufacturers screener.

## Rivian Automotive (RIVN)

**Overview:** Rivian Automotive is a US based pure play electric vehicle company that focuses on premium trucks and SUVs through its R1T pickup, R1S SUV and the newer R2 platform. This platform fits directly into the high margin, large EV SUV theme highlighted by Hyundai’s Genesis GV90 launch. Alongside vehicles, Rivian builds its own charging network, sells accessories, insurance and software services, and supports commercial fleets such as Amazon’s electric delivery vans.

**Operations:** Rivian generates about US$4.0b from its Automotive segment and US$1.9b from Software and Services, showing that while vehicle sales lead the story, software, subscriptions and services are already a meaningful part of revenue.

**Market Cap:** US$21.4b

Rivian Automotive provides direct exposure to premium US EV trucks and SUVs at a time when rivals such as Hyundai, Mercedes Benz and GM are pushing harder into the same space. This keeps attention on this corner of the market. The company has built a strong brand following around the R1S and R1T, is expanding software and services into a multi billion dollar revenue line, and benefits from partnerships that support both funding and autonomy development. At the same time, Rivian is still loss making, relies on higher risk funding sources and faces tougher competition and policy pressures. The investment case hinges on whether it can turn its growing scale and R2 rollout into durable profitability before capital needs increase again.

Rivian’s effort to turn US$4.0b of automotive revenue and a growing US$1.9b software and services line into a durable business model is only half the story. Get the full picture in the 3 key rewards and 2 important warning signs

NasdaqGS:RIVN Earnings & Revenue History as at Aug 2026

### Build your own premium EV shortlist

Rivian Automotive and the two other stocks in this article all came from a single Simply Wall St screen, but the real value is in shaping your own filters. Use our customisable Screener to mix metrics like valuation, growth, balance sheet strength and risks to match your style, or jump straight into our curated Investing Ideas.

## Mercedes-Benz Group (XTRA:MBG)

**Overview:** Mercedes-Benz Group is a German based luxury automaker that develops, manufactures, and sells Mercedes-Benz cars and vans worldwide, including a fast growing range of electric and premium SUV models. It also runs a sizeable financial services arm that offers financing, leasing, subscriptions, fleet management, insurance, and charging related digital services that tie customers more closely to the Mercedes-Benz ecosystem.

**Operations:** Mercedes-Benz Group generates about €93.95b from Mercedes-Benz Cars, €17.41b from Mercedes-Benz Vans, and €24.24b from Mercedes-Benz Financial Services, partly offset by a €6.10b reconciliation adjustment.

**Market Cap:** €41.58b

Mercedes-Benz Group gives you exposure to the same high margin luxury EV SUV segment that Hyundai’s Genesis GV90 is targeting. It combines a long established global brand, a broad product pipeline, and an in house financial services arm that supports pricing and loyalty. The company is leaning into electrification with expanding BEV and plug in lineups, MB.OS software, and fleet charging partnerships. At the same time, it is working through weaker China demand, a large one off loss, and heavier EV related capex that affect free cash flow and dividend coverage. For investors who are weighing scale and a low P/E against funding risk and softer margins, Mercedes-Benz represents a complex way to participate in premium EV adoption without relying on a single new model launch.

Mercedes-Benz Group’s low P/E and substantial EV investments may be obscuring where the real value lies for long term holders. Get the full context in the analysis report for Mercedes-Benz Group

XTRA:MBG P/E Ratio as at Aug 2026

## Hyundai Motor (KOSE:A005380)

**Overview:** Hyundai Motor is a South Korean auto group that manufactures and sells a wide range of vehicles worldwide, with a growing focus on eco models like the IONIQ and KONA EV range and premium Genesis electric SUVs that tie directly into the global electric vehicle theme. Alongside passenger cars and SUVs, it also operates finance, logistics and mobility services that support its EV and hybrid push.

**Operations:** Hyundai Motor generates about ₩232,503b from Automotive, ₩33,381b from Finance and ₩12,462b from Others, partly offset by a ₩89,632b segment adjustment.

**Market Cap:** ₩95,701b

Hyundai Motor gives you exposure to mass market EVs and the Genesis GV90 style luxury SUV push in one of the largest auto groups in the Global Electric Vehicle Manufacturers screener. The company is building on a broad hybrid and EV portfolio, heavier investment in Genesis SUVs and U.S. localization, while also facing higher tariffs, rising input costs and the risk that EV demand in the U.S. grows more slowly without subsidies. At the same time, Hyundai is committing trillions of won to electrification, software defined vehicles and autonomous tech, with the aim of lifting margins through premium mix and scale. For investors who want a deep dive on how that trade off between capital spend, EV execution risk and potential value creation really looks, there is more to unpack beyond the headline GV90 launch.

Hyundai Motor’s major electrification and Genesis SUV push is only half the story. The real question is how that capital spend, EV risk and potential value creation fit together in the analysis report for Hyundai Motor

KOSE:A005380 Earnings & Revenue History as at Aug 2026

## Seeking Alternatives Beyond EV Headlines

Fresh stock ideas can move from quiet to flying once the crowd catches on. Use these screens before momentum is fully priced in and act now.

-   Target durable cash generators while they are still under the radar with our curated 52 high quality undervalued stocks before the market catches up.
-   Ride structural demand for critical materials by scanning the 28 best rare earth metal stocks and spot potential beneficiaries before prices reflect long term supply pressure.
-   Find income ideas that aim for strength and reliability with a curated 12 dividend fortresses before yields compress and entry points start dropping.

 *This article by Simply Wall St is general in nature. **We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.** It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.*

### Valuation is complex, but we're here to simplify it.

Discover if Hyundai Motor might be undervalued or overvalued with our detailed analysis, featuring **fair value estimates, potential risks, dividends, insider trades, and its financial condition.**

Access Free Analysis

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**